Cardi B: Bringing the Cold and Sexy to Hip Hop
In “Asesina,” Darell opens the track shouting “Everybody go to the discotek,” a call for listeners to respond to the catchy beat and come dance. In this series on rap in Spanish and Sound Studies, we’re calling you out to the dance floor…and we have plenty to say about it. Your playlist will not sound the same after we’re through.
Throughout January, we will explore what Spanish rap has to say on the dance floor, in our cars, and through our headsets. We’ll read about trap in Cuba and about Latinx identity in Australia. And because no forum on Spanish rap is complete without a mixtape, we’ll close out our forum on Thursday with a free playlist for our readers. Today we continue No Pare, Sigue Sigue: Spanish Rap & Sound Studies with Ashley Luthers’ essay on femme sexuality in Cardi B’s music.
Liana M. Silva, forum editor
“Ran down on that bitch twice” was all I heard in this tight, dark basement filled with black and brown bodies, sweat dripping everywhere from everyone. Girls danced all over, yelling and shouting lyrics as they clapped and pointed along to the fast, upbeat rhythm of the song, feeling their own sensations and pleasure from the vibe, and rapping with the catchiness of the repeated phrase, “Ran down on that bitch twice!” As everyone was jumping, the space around me shook because there was so much body movement and flow; it was lit. This wasn’t the first time I heard Cardi B, but dancing along to her song “Foreva” was definitely the first I remember hearing her. Since that dark basement party, I realized that the attitude and energy Cardi B invokes through her raps and lyrics is addicting.
Listening repeatedly to “Foreva,” and the rest of her debut mixtape Gangsta Bitch Music Vol.1, has attuned me to Cardi B as a stone cold, gangster bitch: someone who is fearless, tough on the outside and inside. She doesn’t hesitate; she doesn’t bluff. She gets straight to the point and lets you know that she will fuck you up if and when necessary. A ‘G’ she is, as some would say when describing a person who shows no fear and is always hustling—except that someone is imagined as a black male from the so-called ‘hood who affiliates with drugs, gangs, etc. The music itself reflects this gangster feel, through the hard trap sounds and beats in every track. Trap music as a style and subset of Hip-Hop, and arguably a genre on its own, originated in Atlanta, and has over time become mainstream all across the U.S. specifically within the Northeast region. Within Cardi’s performed, stone cold bitch lyrical persona, she embodies an aggressive femme sexuality, a racialized femme hunger for sex with black men, and an emotional depth that makes her endearing to listeners. Her embodiment of this multiplicity—stone cold attitude, femme sexual thirst, and emotional complexity—can be heard in her music, through the explosion of beats, rhythms, and lyrics that keep listeners hooked to the sound of her self-image. In other words, Cardi B’s sonic and lyrical movements work in tandem with her audio-visual construction of black, Caribbean, Bronx femme desire.
Nowadays this audio-visual construction is visible across her music and social media, but I want to focus on the image of her debut mixtape cover, Gangsta Bitch Music, Vol.1. This image hailed me and continues to hold me in thrall after lengthy meditations on it. In it, Cardi B sits in the backseat of a car, high-rise apartments peering through the back window, with her legs spread wide open. Between her legs, a big, black, faceless, tatted man gives her head as she casually drinks her Corona. The man’s back sprawls in the place where we might imagine Cardi B’s junk/pussy; he’s her bitch. The audacity of displaying her desire mid-sex-act intrigues me and does more than merely assert black femme sexual desire. The media blew up when Nicki Minaj did her lollipop photoshoot in which her legs are wide open, and her crotch is heavily exposed. But Cardi B’s mixtape cover has a different impact, because of the positioning of its vulgarity and audacity.
I’ve seen pictures of Nicki Minaj and Lil’ Kim where they’re half naked, open to giving men pleasure, and completely distorting the expectation of respectable black women to cover their bodies and assets. But what makes Cardi’s mixtape visual different even from Lil’ Kim’s and Minaj’s visual constructions is that it shouts power from the position often occupied by cis-male desire. Cardi B is seizing her own sexual power and gangster agency while she asserts her business hustle from the seated position of power that is often assumed by cis-male gangster rappers and performers. In the angle and composition of the mixtape image, we, as viewers, are positioned to look up at her as we witness her experiencing pleasure. She’s above us, and her chosen sexual object, who is a big black man, a figure whose masculinity is historically challenged by normative and respectability-obsessed society, and who is historically susceptible to being emasculated, is situated beneath her: there’s a troubling of power’s embodiment, specifically through sex, in this image. She’s visually insisting on getting play.
I connect Gangsta Bitch Mixtape Vol. 1’s cover image to the sounds, vibes, and lyrics of Cardi B’s tracks within the mixtape. In “Foreva,” for example, she raps, “Silly muthafucka who raised you/ a nigga with a pussy how disgraceful.” It’s at this point that we realize that the “bitch” that she “ran down on,” “twice,” is also a dude. In the lyrics, she alternates between beefing with trifling chicks and dudes; for Cardi, bitches breach a gender dyad. She raps from a masculine position as a femme, which ultimately illustrates her mixtape cover’s reversal of who is in the receptive and dominant position of sexual power. In “Foreva,” she’s talking down on black men the same way that most of these men speak on black women in the Hip-Hop industry. Cardi twists the normative misogyny and disrespect that is often demonstrated towards black women in Hip-Hop and instead uses that towards apostrophic black men. The lyrics of “Foreva” and the Gangsta Bitch mixtape cover both sustain this idea of Cardi B working within masculine tropes as a woman in the industry. On the mixtape cover, she is the one who is receiving pleasure, instead of giving it to a man. Lyrically and physically, she’s in a place where she’s on top, looking down on her subject/object of sexual desire, and inviting her audience to watch.
Sonically, “Foreva” and other tracks fits within the genre of trap music. Many of the songs in the mixtape have aggressive beats. The genre is characterized by a deep, hard mood created by the fast beat: Justin Burton describes it as “one of the most iconic sonic elements of trap is the rattling hihat, cruising through subdivisions of the beat at inhuman rates.” This is what we hear and feel from Cardi’s music itself. Specifically, the BPM for “Foreva” is 161 which fits into the range of typical Trap music. The way she sounds is what she embodies. The flow of “Foreva” tells us as listeners that Cardi B isn’t here to play and she damn sure won’t let anybody stop her from making her money. The rest of the music on the mixtape takes a similar route, in that these crisp rhythms speak to her power, her urban upbringing, coming from the Bronx, and her days as a stripper. She owns her sexuality and claims it through the music. The cover reflects this: she is poised and looking directly at us, her stone-cold persona manifested in how she also appears utterly unbothered by you, us, looking at her, looking at us.
Cardi B’s a freak. Clearly. (As if we didn’t know this.) But the way she visually and sonically expresses her sexual yearning is more complicated than the word freak can capture. The thing with Cardi B is, she’s not afraid. In fact, she doesn’t care about respectability. Even when she raps about making money or callin’ shots on someone, she never hesitates to slide in something sex-related because she knows she’s good at getting and giving play, both sexually and musically: “Fuck him so good he gonna want to spend all that/ Pussy got him on the jugg he gonna re-up and come right back.” If you read the lyrics from “With That,” you could think the lyrical subject is a male rapper, like trap’s Future or Gucci Mane. In fact, this song is a remake from Young Thug’s “With That,” which comes from his album Barter 6. Young Thug is one of the big faces in the Atlanta Trap music scene and his track “With That” reflects the life of a rapper like him. Poppin pills, stacking money tall, Thug knows he’s killing the game and shitting on these other rappers with his sounds–Cardi B echoes that bravado in her remake.
Drugs, sex, money, hustle: Cardi B, in a way, replicates the masculine attachment to these tropes. But we are not listening to an abstract, masculinist lyrical subject on her mixtape; we are listening to a black femme subject. So, this goes beyond ‘replication’, as we may wonder whether it has ever historically not been the case in the Americas that black women also had to hustle, grind, find stimulation to escape normative constraints, and take care of their sexual desires. Which is to say, black men are not the OG hustlers; arguably, black women are, and Cardi B channels that historical force in her audio-visual construction of a stone-cold bitch who knows how to get play, and still have feelings in a hatin’ ass world.
We’re introduced to this hard, stone cold Cardi B inside and outside of her music’s lyrics as she repeatedly performs that she is not at all ashamed of the fact that she used to be stripper, aka, someone who hustles hard. Her choice of the trap genre, as a black Latina, acknowledges the existence of that hustle theme within it—even honors it. Her refusal of shame and respectability affects that take a specific toll on black women in the Americas, circles me back to the welcoming aura she displays on the mixtape cover. She wants viewers to see her in her happy place; she wants us listeners to hear how good she is in bed; she wants the world to know she’s a freak. This is her way of fucking with the mythical construction of masculinity in Hip-Hop where cis-men are the most badass, aka, the “most political” subjects; she acts on her own urges and desires, which does a lot more than just show femme as “sexy.” She’s sexy and she’s cold and so is her music too: the kick drums, synth lines, and hihats make her sonically ominous and cold.
In one of Cardi B’s latest tracks, “Money,” I still hear echoes of “Foreva,” but I’m hearing so much more. I find myself paying as much attention to the audio as to the visual constructions that Cardi B’s generous yet cutting aesthetic offers: in the cover image for “Money,” we see her naked body, positioned in a way that shows off her peacock thigh tattoo, suggesting but keeping her junk from you. She’s wearing a plethora of gold watches, almost as if they’re long-sleeve gloves, and a gold hat, the shape of which channels both Beyoncé’s in “Formation” and Jeffery’s (aka, Young Thug) on the cover of Jeffery. Unlike the cover of the first mixtape, Cardi does not give us her hair in this image, and she does not give us her gaze; while she directs her face at the camera, the hat dripping with diamonds conceals her hair and her eyes from us—or, she is giving her gaze to herself, to the inward rewards of her hustle. The ice is cold, but the image is warm as a swarm of gold bling and golden light surrounds her.
Lyrically, on “Money,” she’s doing what she does best, rapping about her hustle, her money, and still managing to throw in a little something about her love for sex. Sonically, this is pure trap. We hear an orchestration of keyboards, brass, and drums. As for us, listening viewers, we not only consume her music, but also continue to take in everything Cardi B has to offer because it fascinates and pleases us. She returns our pleasure (in her pleasure) to us, and nothing less than that.
Featured Image: Still from “Cardi B ‘Foreva’ (Live) Choreography By- Hollywood”
Ashley Luthers is currently a Senior at Wesleyan University studying English and Economics. She has spent the past year researching and studying Cardi B inside and outside of the classroom. Her final senior essay revolves around Cardi B as a black femme artist in Hip-Hop through an analysis of different theories surrounding the black female body.
REWIND! . . .If you liked this post, you may also dig:
“The (Magic) Upper Room: Sonic Pleasure Politics in Southern Hip Hop“–Regina Bradley
“What Feels Good to Me: Extra-Verbal Vocal Sounds and Sonic Pleasure in Black Femme Pop Music” -Robin James
“I Love to Praise His Name”: Shouting as Feminine Disruption, Public Ecstasy, and Audio-Visual Pleasure–Shakira Holt
Trap Irony: Where Aesthetics Become Politics
This beat ‘bout to get murdered
Thought this was Future when I heard it
Desiigner sounds kinda like Future. Probably you’ve noticed? Everyone else has. While some reactions are a register of genuine surprise that “Panda” isn’t a Future song (cf Uncle Murda epigraph), many are a combination of reflexive skepticism about Desiigner’s authenticity (He’s never even been to Atlanta!!)–or even the authenticity of New York as a hip hop city–alongside a sort of schadenfreude over his ability to notch a higher rated song than Future has ever managed (“Panda” hit #1 for two weeks in May 2016). This latter observation is certainly true: Southern trap god Future has cracked the Billboard Hot 100 top 10 just once, as a featured artist on Lil Wayne’s “Love Me,” and his other appearances in the top 30 are similarly collaboration. (My discussion of trap focuses here on the hip hop wing of trap. The related but not identical EDM genre also called “trap” lies outside the scope of this particular analysis.) But pointing to the chart “failure” of Future’s singles is also entirely disingenuous, as all four of his official album releases have landed in the Billboard 200 top 10, including a #1 for 2015’s DS2 and 2016’s EVOL. In other words, Future isn’t exactly struggling to be relevant, which is why the nearly reflexive journalistic pairing of “Desiigner sounds like Future” and “Desiigner’s song is more successful than any Future song” gets my critical side-eye popping. The reception of Desiigner as a fake-but-more-successful Future strikes me as a dig at trap music as an easily replicable and therefore unserious genre. Here, I’m listening closely to the ways Desiigner’s vocals sound like Future as an entry point to trap’s political work: a sonic aesthetics of dis-organized polity, of sonic blackness in a post-racial society that I call trap irony.
Sounds Like Future
Though I’ve found several instances of writers comparing Desiigner to Future, that comparison usually includes little detailed support about the Future-istic elements of Desiigner’s sound. There are a number of sonic cues in “Panda” that could lead listeners to mistake the singer for Future, but I’m going to focus on the most obvious similarity: Desiigner’s recorded vocals share timbral and affective similarities to some of Future’s recorded vocals. When critics say Desiigner sounds like Future, the vocals are likely their main point of reference, so I’ve identified five points of sonic similarity between Desiigner and Future.
- Desiigner’s voice on “Panda” is detuned, resonating slightly off pitch with the instrumental, a technique so common in Future songs that I could link to any number of examples. Here are four, all released in the last two years, as a representative sample: “Stick Talk,” “Where Ya At (feat. Drake),” “March Madness,” and “Codeine Crazy.”
- Second, Desiigner delivers his vocals with a flat affect, conveying little emotion through inflection. Listen to the sections in the video above where he repeats the word “panda” [0:33-39, 1:38-46, 2:44-52, 3:51-58]. These repetitions precede each verse and then punctuate the end of the song. Rhythmically they signal what should be a turn-up— a run of at least a measure’s worth of eighth notes just before the full beat drops. But Desiigner’s recitation is emotionless, each instance of the word sounding just like the last. Throughout the rest of the song, if a listener didn’t understand the words, it would be hard to guess what Desiigner is rapping about based on any emotive signals. Love? Aggression? Loss? The vocal performance is reportorial, dispassionate. Future adopts a similar technique in up-tempo songs. His repetition of the words “jumpman” (1:08-10) and “noble” (1:28-30) in “Jumpman” and the word “wicked” (0:13-24) in “Wicked” provide parallels to Desiigner’s recitation of “panda.” And in “Ain’t No Time,” Future delivers lines about his clothes and money as casually as he predicts his enemies ending up outlined in chalk (0:13-26); just as in “Panda,” a listener who didn’t catch the lyrics to “Ain’t No Time” wouldn’t be able to attach any particular emotional content to the song.
- Speaking of not catching lyrics, Desiigner and Future are both notoriously mushmouths: enunciation is optional. A number of online videos and fluff posts revolve around the fact that it’s hard to make out what Desiigner or Future is saying.
- Both Desiigner’s and Future’s performed voices seem to sit low in their registers, produced by opening the backs of their throats and elongating their vocal chords. For context, both artists seem to speak in the same register their recorded vocals fall in, and each is also likely to perform their vocals a little higher in a live setting.
- The bulk of “Panda”’s verses are in “Migos flow.” Named for the ATL trap trio who popularized it in their song, “Versace,” Migos flow is a triplet figure that rises from low to high, 3-1-2 (where 1 is the downbeat). The first twenty seconds of the “Versace” link above is a constant string of Migos flow. It’s pervasive throughout “Panda,” but 0:49-52 stacks two Migos flow lines back-to-back. Future’s verse on Drake’s “Digital Dash” (0:18-2:00) is a good example of an extended Migos flow.
In other words, Desiigner does sound like Future in some significant ways. But that’s not all he sounds like. Detuned vocals isn’t just a Future thing. Adam Krims theorizes this as part of the “hip hop sublime,” and it’s especially common among Southern rappers (for example, Young Jeezy sounded like Future before Future even did) (73-74). Many trap artists rap in a way that confounds efforts to understand what they’re saying; Young Thug, for instance, employs a vocal style distinct from Future and Desiigner but is equally difficult to understand. And the Migos flow, as partially demonstrated in this video, is not Future’s (or Migos’s) proprietary style. It’s been adopted by several (especially Southern) rappers, most recently in conjunction with trap. The elements I describe in the previous paragraph point to some specific ways Desiigner sounds like Future, which in turn points to ways that Desiigner sounds, more broadly, like trap.
The “Panda” beat, which comes from UK producer Menace, bears this out. Southern trap, as can be heard by surveying the songs linked above, features instrumentals with deep, tuned kick drums, usually dry 808 snares, high and bright synth lines, and punctuation from low brass and strings (0:40-1:33 in “Panda,” for the latter). This low/high frequency spread, with the mid-range mostly open, characterizes a good deal of trap music; the freed mid-range leaves more room for the bass to be amplified to soul-rattling levels without crowding out the rest of the instrumental. Also, one of the most iconic sonic elements of trap is the rattling hihat, cruising through subdivisions of the beat at inhuman rates (for instance, Metro Boomin’s hats at 0:16 in the aforementioned “Digital Dash” rattle but good when the full beat drops). Here’s the thing about “Panda,” though: those hats don’t rattle. Instead, they enter oh-so-quietly at 1:06 and bang out a steady eighth note pattern punctuated with a crash cymbal on every fourth beat until the end of the verse.
Sounds Like Trap
The missing hihats are an important piece of “Panda”’s sonic puzzle, and point to some broader observations about trap aesthetics as politics, what I’m calling trap irony. Trap music moves through society in ways it shouldn’t. The image of the trap is a house with only one way in and out, yet trap aesthetics produce a music that seems to constantly find a secret exit, a path not offered, a way around established norms. Materially, the bulk of trap music circulates through and out of Atlanta on mixtapes, beyond the purview of major record labels and, in part because it isn’t controlled by labels, at an astonishing rate—for instance, from January 2015-February 2016, Future released four mixtapes and two official albums. Moreover, trap reverberates as sonic blackness in a society whose mainstream has been explicitly peddling a post-racial ideology for nearly a decade. Trap aesthetics become trap politics.
Sonic blackness, as Nina Sun Eidsheim defines it and as Regina Bradley has expanded it, is the interplay of vocal timbre and current norms about what constitutes blackness; it’s a moving target that nonetheless shapes and is shaped by a society’s notions of race and racialization (Eidsheim, 663-64). In the case of trap, I argue that its sonic blackness is apparent in the context of post-racial ideology. Post-race politics depends on the notion that racism has ended and that race doesn’t matter anymore. In this framework, as Jared Sexton argues in Amalgamation Schemes, multiracialism, the blending of many races together until distinct racial backgrounds are purportedly indecipherable, becomes the ideal. The problem Sexton finds with multiracialism as a discourse is that it doesn’t account for the historical racial hierarchies that institutionalize whiteness as ideal; rather, multiracialism “is a tendency to neutralize the political antagonism set loose by the critical affirmation of blackness” (65).
Trap irony describes the way trap picks up recognizable markers of hip hop blackness (urban spaces, violence, drugs, sexual voracity, conspicuous consumption) so that its existence becomes an affirmation of blackness in a post-racial milieu. In fact, ironies abound in trap. Kemi Adeyemi has written about the use of lean, the codeine-based concoction of choice for many Dirty Southern rappers, as “generat[ing] productively intoxicated states that counter the violent realities of a particularly black everyday life” (first emphasis mine). LH Stallings has argued for the hip hop strip club — trap’s home away from home — to be understood as an always already queer space despite its surface heteronormativity. I’ve elsewhere used Stallings’s “black ratchet imagination” to think about party politics in the south, the way a group like Rae Sremmurd use party music as a refusal to produce and re-produce for the benefit of whiteness. The flat affect of rappers like Desiigner and Future is a similar shirking of emotional labor; where an artist like Kendrick Lamar brings fire and brimstone, Future shows up with dispassionate Autotune warble. Intoxicated but productive, heteronormative but queer, partying but political, affected but flat: in each case, we can hear trap irony navigating the complex assemblages of blackness in a purportedly post-racial society.
The last piece of the “Panda” puzzle is another trap irony, the sonification of a dis-organized polity, a bloc that doesn’t voice its interests as one. Listening to “Panda,” it’s hard to notice that the rattling hihat, integral to so much ATL trap, is missing. That’s because Desiigner vocalizes it himself. Throughout the track, he adds a handful of background vocals that trigger at seemingly random points. Unlike the flat affect of his flow, Desiigner’s vocal ad-libs are full of energy, as if he’s egging himself on. One of these vocals is “brrrrrrrrrrrrrrrah,” a tongue roll of varying lengths that replaces the missing hihat rattle. Listen back to the other trap songs I’ve linked in this essay, or check out nearly any track from trap artists like Young Thug, Rae Sremmurd, or Kevin Gates, and you’ll hear the pervasiveness of the hyped trap background vocals.
Trap background vocals, like the aesthetics, politics, and economy of trap itself, is a messy business. Desiigner’s background vocals on “Panda” move in meter and sometimes lock into a sequence, but he triggers enough different ones at unexpected moments that a listener can’t know exactly what sound to expect next nor when it will occur. Desiigner sounds like Future, which is to say he sounds like trap, which is to say he sounds like blackness, and his background vocals, which he turns up loud, are emblematic of the aesthetics and politics of trap. Trap irony means that a genre that renders blackness audible in 2016 does so not through a multiracial neutralization of the critical affirmation of blackness, but by setting loose a disparate set of recognizably black voices sounding from all directions, rattling across the soundscape, routing themselves through any path that doesn’t lead to the designated entry/exit point of the trap.
Justin D Burton is Assistant Professor of Music at Rider University, and a regular writer at Sounding Out!. His research revolves around critical race and gender theory in hip hop and pop, and his current book project is called Posthuman Pop. He is co-editor with Ali Colleen Neff of the Journal of Popular Music Studies 27:4, “Sounding Global Southernness,” and with Jason Lee Oakes of the Oxford Handbook of Hip Hop Music Studies (2017). You can catch him at justindburton.com and on Twitter @justindburton. His favorite rapper is Right Said Fred.
REWIND!…If you liked this post, you may also dig:
Slow, Loud, and Bangin’: Paul Wall talks “slab god” sonics–Doug Doneson
“The (Magic) Upper Room: Sonic Pleasure Politics in Southern Hip Hop“–Regina Bradley
“Tomahawk Chopped and Screwed: The Indeterminacy of Listening“–Justin Burton