In March 2025, shortly after returning to the United States from Romania, where he and his brother Tristan had been held under house arrest for two years after being charged with human trafficking, rape, and forming a criminal group to sexually exploit women, the social media influencer and self-described misogynist Andrew Tate’s podcast, Pimping H**s Degree was removed from Spotify for violating that platform’s policies.
According to the technology media outlet 404 Media, which first reported the news, some Spotify employees had complained in an internal Slack channel about the availability of Tate’s shows on their platform. “Pretty vile that we’re hosting Andrew Tate’s content,” wrote one. “Happy Women’s History Month, everybody!” wrote another. A change.org petition to call on Spotify to remove harmful Andrew Tate content, meanwhile, received over 150,000 signatures.
When asked for comment by the U.K. Independent, a Spotify spokesperson clarified that they removed the content in question because it violated the company’s policies, not because of any internal employee discussion. These policies state, in part, that content hosted on the platform should not “promote violence, incite hatred, harass, bully, or engage in any other behavior that may place people at risk of serious physical harm or death.”
Still, there is a veritable fire hose of Tate content available on Spotify. A search for the name “Andrew Tate” on the platform yields upwards of 15 feeds (and a music account) associated with the pro kickboxer-turned-self-help guru, many of which seem to be updated on a sporadic basis or not at all. Apple Podcasts, meanwhile, features an equally wide spectrum of shows with titles like Tatecast,Tate Speech, Andrew Tate Motivation, and Tate Talk [Ed. Note: Normally there’d be links to this media–and the author has provided all of his sources, but we at SO! does not want to drive idle traffic to these sites or pingbacks to/from them. If you want to follow Andrew Salvati’s path, all these titles are readily findable with a quick cut-and-paste Google search.–JS]
With so many different feeds out there, wading into the Andrew Tate audio ecosystem can be a bewildering experience. There isn’t just one podcast; there’s a continuous unfolding of feeds populated by short clips of content pulled from other sources.
But this may be the point exactly.
Andrew Tate on Anything Goes With James English, CC BY 3.0 via Wikimedia Commons
As I learned from this article in the Guardian and these interviews with YouTuber and entrepreneur MrBeast (“MrBeast On Andrew Tate’s MARKETING” and “MrBeast Reveals Andrew Tate’s Strategy”), Tate achieved TikTok virality, in part, by encouraging fans to share clips of video podcast interviews – rather than the whole interview itself – on the platform.
“Now is the best time to do podcasts than ever before,” MrBeast said in one interview. “Now it’s like the clips are re-uploaded for months on months. It gets so many views outside of the actual podcast … I would call it the ‘Tate Model’ … Like I think if you’re an influencer, you should go on like a couple dozen podcasts. You should clip all the best parts and just put it on a folder and just give it to your fans. Like literally promote you for free.” Though it can be hard to tell exactly who uploaded a podcast to Spotify, it seems that something like this is happening on the platform – that fans of Tate are sharing their favorite clips of his interviews and monologues pulled from other sources.
In its “About” section, for instance, a Spotify feed called Andrew Tate Motivational Speech declares that “this is a mix of the most powerful motivational speeches I’ve found from Andrew Tate. He’s a 4 time [sic] kickboxing world champion and he’s been having a big impact on social media.” In another Spotify feed called Tate Therapy, posters are careful to note that they “do not represent Mr. Tate in any way. We simply love his message. So we put together some of his best speeches.”
Given that Spotify is increasingly a social media platform, rather than simply an audio streaming service–users can collaborate on playlists and see what their friends are listening to–it follows that this practice of clipping and sharing Tate content may potentially expand the influencer’s online footprint. It may also serve as insurance against the company’s attempts to remove content or completely deplatform Tate: surely Spotify can’t police all the feeds that it hosts
So, what is it that Andrew Tate is saying – and how is he saying it?
To get a sense of why he has been called the “King of Toxic Masculinity,” and a “divisive social media star,” I had a listen to several of the interviews and monologues posted to Andrew Tate Speech Daily on Apple Podcasts, which, of all of the Andrew Tate audio feeds, is the most consistently updated.
The first thing to take note of is his voice. It’s brisk and aggressive and carefully enunciated – it’s like he’s daring you to take issue with what he, an accomplished and eloquent man, is saying. Above all, listening to Tate feels like being spoken to like an inferior, because that is precisely what he preys on. His accent, moreover – now British, now American – is unique, lending itself to some unusual pronunciations that can be considered as a part of his system of authority and charm.
One of Tate’s main arguments about what ails men today – and it is clear from his mode of address that he assumes he is talking to men exclusively – is that they are trapped in a system of social and economic “slavery” that he unimaginatively calls “The Matrix” after the film series of the same name. Though he is somewhat vague in his descriptions, in the podcast episode “Andrew Tate on The Matrix,” he explains that power, as it actually exists in the world, is held by elites who rely on systems of representation (language, texts) to effect their will. These systems of representation, however, are prone to abuse because they are ultimately subject to human fallibility. Tangible assets, like wealth, he reasons, are susceptible to control by “The Matrix,” as they can be taken away arbitrarily by the redefinition of decisions and the printing/signing of documents. His example, though it is a little hard to follow, is that if someone says something that the government doesn’t like, a judge can simply order that their house be taken away. Instead, Tate argues that individuals can escape “The Matrix” by building intangible assets (here, he gives no examples), which cannot be taken away by elites and their bureaucracy. It is a difficult path, he cautions (and here, he sounds sympathetic), and one that not everyone has the discipline to endure.
Tate gets a little more specific in the episode “Andrew Tate on The Global Awakening. The Modern Slave System,” in which he asserts that elites are using the system of fiat currency – a term that cryptocurrency supporters like to use to disparage government-issued currencies – to keep individuals “enslaved.” In this modern version of enslavement, he explains, individuals are forced to work for currency, but, since fiat currency is subject to inflation and other forms of manipulation, only end up making the bare amount they need to survive. The result, he argues, is a system in which the rich get richer and the poor get poorer (of course this ignores the real possibility of shitcoin and other crypto manipulation schemes). It’s quite a populist message for a guy who is famous for his luxurious lifestyle. Still, his message here is consistent: with the proper amount of discipline, a willingness to speak truth to power, and faith in God (he converted to Islam in October 2023) will result in an awakening of consciousness that will finally end the stranglehold that elites have on power – will finally break “The Matrix.”
On the other hand, Tate deems women incapable of the discipline required to break out of “The Matrix” – he seems to think that they are too materialistic, too distractible, too enamored of the chains that elites use to bind individuals to the system to see beyond them (see “Andrew Tate on ‘Fun’”). In his view, women are better off at home bearing children or fulfilling male sexual desires. (In an apparent demonstration of male dominance, Tate’s “girlfriends” often appear in the background of his videos cleaning house).
For his part, Tate claims that his own legal troubles, and his own vilification in the press, are part of a coordinated campaign of persecution against him for exposing the way that the world really works (see, for example, “Andrew Tate: Survival, Power, and the System Exposed”). From this vantage, Tate seems to be acting as what the ancient Greeks called a parrhesiastes, someone who, as Michel Foucault writes, not only sees it as his duty to speak the truth, but takes a risk in doing so, since what he says is opposed by the majority. Indeed, often congratulating himself on his bravery in the face of “The Matrix,” Tate has suggested that his role as a truth teller might get him sent to jail (“Andrew Tate on the Common Man”), or worse (“Survival, Power, and the System Exposed.”) In such moments, he plays the martyr, adopting a quiet, yet defiant voice.
Aside from the aspirational lifestyle he purveys – the fast cars, the money, the women, the flashy clothes, the jets, the mansions, the cigars, and the six pack – it seems to me that this parrhesia is a key part of what makes Tate popular among men and boys (as of February 2025, he had over 10 million followers on X [formerly Twitter]). What he reveals to them, though it is often muddled, is the way in which elites maintain social control under advanced capitalism. It’s all rather Gramscian in the sense that it is concerned with the hegemony of a dominant class, though, ironically, Tate seems too much of a capitalist himself to engage in Marxian social critique. Instead of offering a politics of class solidarity, Tate merely rehearses familiar neoliberal scripts about pulling oneself up by the bootstraps (see “You Must Constantly Build Yourself”), getting disciplined, going to the gym, developing skills, and starting a business. For Tate, life is a competition, a war, though most men don’t realize it.
And I think this is the key to understanding Tate’s parrhesia – it’s not only that he is speaking truth to power in his criticism of “The Matrix”; he also sees himself as speaking an uncomfortable truth to his listeners, truths that they might not be ready to hear. As in the movie, The Matrix, he says in “Andrew Tate on the Global Awakening,” some minds are not ready to have the true nature of reality revealed to them. In his perorations, therefore, Tate often takes a sharp and combative tone, accusing his listeners of being guilty of complacency and complicity in the face of “The Matrix.”
“If I were to explain to you right here, right now, in a compendious and concise way, most of you wouldn’t understand,” he says in “Andrew Tate on The Matrix.” “And those of you who do understand will not be prepared to do the work it takes to then actually genuinely escape. But those of you who are truly unhappy inside of your hearts, those of you who understand there’s something more to life, there’s a different level of reality you’ve yet to experience … But if your mind is ready to be free, if you’re ready to truly understand how the world operates and become a person who is difficult to kill, hard to damage, and escape The Matrix truly, once and for all, then I am willing to teach you.”
Tate on Anything Goes With James English, CC BY 3.0 , via Wikimedia Commons
For those persuaded by this line of thinking, or who are otherwise made to feel guilty about their complicity in “The Matrix,” Tate offers a special “Real World” course at $49 per month, which teaches students how they can leverage AI and e-commerce tools to earn their own money and finally be free.
And that’s really what it’s all about – all the social media influencing, all the clip sharing, all the obnoxious antics, and deliberately controversial statements – they are all calculated to raise his public profile (good or bad) so that he can sell the online courses that have made him and his brother Tristan fabulously wealthy.
It is for this reason that I don’t think that Spotify’s deplatforming of one of Tate’s shows will ultimately do anything meaningful to stem his popularity. If anything, the added controversy will likely confirm to his fans that he has been right all along – that the elites who are in control of “The Matrix” are so threatened by the truth that he tells about the world and about women that they will first deplatform him and then send him to jail.
Featured Image: Close-up and remixed image of Andrew Tate’s mouth and arm, Image by Heute, CC BY 4.0
—
Andrew J. Salvati is an adjunct professor in the Media and Communications program at Drew University, where he teaches courses on podcasting and television studies. His research interests include media and cultural memory, television history, and mediated masculinity. He is the co-founder and occasional co-host of Inside the Box: The TV History Podcast, and Drew Archives in 10.
—
This post also benefitted from the review of Spring 2025 Sounding Out! interns Sean Broder and Alex Calovi.Thank you!
—
REWIND! . . .If you liked this post, you may also dig:
Part of this surge in scholarly attention and artistic projects is premised on the idea that sound and sound recordings are important additions to cultural heritage in documenting histories and personal evidence, and yet, they are often viewed as supplementary adjuncts to more physical or visual archival artefacts. This subjugation to the primacy of the visual extends to the arts, humanities, and social sciences, but this is beginning to change as scholars across these fields increasingly argue that sound (with its attendant listening) is an especially critical medium for cultivating different modes of attention, forging affective relations, producing alternative knowledges, revealing hidden narratives, and attuning to neglected pasts.
Two digital sound archival projects created in response to the pandemic, The Pandemic SensoryArchive and#StayHomeSounds, are especially instructive in thinking about sound as a key medium for engaging with the monumental a/effects of the present and as important contributions to cultural history. Like other pandemic digital sound archival projects, these two projects sought to document the present for the future – creating a “past” in real time, based on the underlying assumption that sound – as a material-discursive apparatus – can offer particularly generative possibilities in this context. The methods, scope, and presentation design employed by these two web-based archival platforms generates a sense of intimacy, proximity, andcollectivity in otherwise surreal, secluded, uncertain, detached, and disconnected situations, much like in radio and podcasting though in this case with different infrastructure and interactivity.
In these online, mediated spaces where worlds intensely collide and conflate, and users become flattened out and disembodied, new configurations of intimacy, subjectivities, and world-building emerge through alternative forms of affective archival engagement. This was (and still is) particularly important and complex during COVID-19, which is marked not only by a series of indefinite lockdowns and uneven distribution of intervention measures, but an affective logic whereby life is completely reconfigured and capacities within the world are diminished and redistributed. Part of making mass sound archives usable relies on the medium for circulation, the presentation for users, and what user participation empowers for these living histories, as Fabiola Hanna makes clear. These two projects generate what Hanna identifies as a particular orientation in digital humanities projects through a politics of listening that necessitates an active mode of participation that is not simply one-directional but a two-way engagement.
The Archive of Intimacy, later renamed The Pandemic Sensory Archive (PSA), wascreated by professors William Tullett (Associate Professor in Sensory History, Anglia Ruskin University, U.K.) and Hannah McCann (Senior Lecturer in Cultural Studies, University of Melbourne, Australia) with the goal of exploring the senses through a digital platform and to act as an open data bank of contributions from the public. Their open call for contributions asks for a response that considers two questions: What smells, sights, sounds, touch, and/or tastes do you associate with the pandemic? Has your experiences of the senses (smell/sight/hearing/touching/taste) changed at all as a result of the pandemic? Contributors are then asked to drop a pin on the map (though this is not a typical Google Maps rendition of a specific locale, but a sort of simplified graphic representation of sensory input/output waves) and follow the prompts to anonymously submit. The digital map is divided among the five senses and features the entries that contain a title and brief response, such as:
Quiet where there should not be quiet: “Being in my flat in the centre of town on my own with nobody else around on a Saturday. Everything weirdly, eerily, quiet.”
Birdsong: “Hearing birdsong in the garden having not noticed it before, no longer drowned out.”
You’re on mute! “Did the conversation in meetings become less robust as we all sit there on mute, politely waiting for our turn to speak?”
Less sound, more sound: “Blissfully quiet at night as curfew curtails the normal constant traffic roars, far more voices in the early morning and through the day as people‘exercise together’ to socialize in the park”
Complimenting this map, which may seem limited in scope but allows users to engage without having to sift through an overwhelming amount of content, is the Sound category page, where four interviews are embedded with “sensory experts on sound during the Covid-19 pandemic,” including Shoshana Rosenberg, Andrew Mitchell, Martin Stewart, and Stephen Sullivan. One interview considers how the pandemic clarified the immensely relational dimension of artistic sound practice and that the lack of access to intimacy during lockdown instigated a radical reformatting and questioning of what it means, more broadly and now, to be intimate and close in creating sound art. For them, what the pandemic spelled out is that intimacy is fragile and valuable, and that this delicate balance and fluctuating ratio has come to the fore during this time.
The initial designation for the platform, “the archive of intimacy,” is worth meditating on to consider the particular forms of intimacy in this context, perhaps through Lauren Berlant’s “intimate publics” – a concept that captures the affective and collective dimensions of intimacy among strangers. The notion lends itself to understanding the mediated social intimacy in these spaces and the different affective experiences they invite in varying capacities through sound.The connection between imagined publics and community through sound has, of course, been conceptualized by scholars who do historical work on radio and podcast studies, but it can also be extended to these digital, affective, pandemic sound archives. Evidenced in the submission prompts and interview data, the emphasis on the distinct shifts and palpable changes resulting from this new situation, and its accompanying affective logic, can be read as a strategy for cultivating intimacy and connection because attending to these changes may render their intensities as less alarming.
“Listening” by Flickr User Silvia Siri, April 4, 2020CC BY-NC 2.0 DEED
Through the descriptions and dialogues of these new affective environments grounded in sound, some users might feel a sense of camaraderie, connection, and affinity to these novel experiences and how it relates or compares to one’s own (or the sense of not being so alone), especially in the personalized, diaristic, idiosyncratic tone in the short text extracts and longer interview forms. According to Tizian Zumthurm and Stefan Krebs (2022), digital spaces enable this type of “self-affirmation: by contributing and following the contributions of others, users are assured that they are not alone in whatever they experienced” (492). They also point out that as a result crowdsourced archives, particularly related to traumatic events, have a curative function.
Although the PSA may not be what likely comes to mind when thinking about a digital sound archive, presumably composed exclusively of musical or field recordings, it provides an entry point into a confluence of concerns to grapple with some of the key questions and issues related to sound, intimacy, and affect during the pandemic. In particular, diversity in form – between short excerpts and lengthier conversations, creates different engagement options for users based on preference and capacity (quick snapshots of the sonic changes in daily life or deeper explorations concerning sonic worlds), and across sensory inputs. Moreover, interviews add an oral history aspect to the project, which some scholars argue is more empowering and intimate than other modes of telling or sharing history. As a historically feminist practice, oral history has the potential to expose ignored topics and present diversified perspectives on traumatic pasts (like the 1918 pandemic) which is also especially important considering the research areas and professional backgrounds among the interview experts.
#StayHomeSounds is part of a larger project led by UK-based sound artist Stuart Fowkes, who created Cities and Memories in 2014, which Milena Droumeva describes as a “one-of-a-kind sonic portal dedicated to the exploration of place, sound and memory” (147). The website boasts being the largest sound project in the world with over 5000 sound recordings from over 1000 different contributors across 100 territories worldwide. It encompasses field recordings, sound art, and sound mapping, and each location features two sounds: the original field recording of that place and a reimagined sound that presents that place and time as somewhere, something else. The listener can explore sites through their actual sounds or the reimagined versions, flipping between the two different sound worlds. #StayHomeSounds is one of the latest ongoing sub-projects on the site and it is a collection of recordings during the pandemic from all over the world mostly done using cell phone recordings.
Bari lockdown sound recorded by Roberto Lippolis.
Although there is a wide range of quality and content, #StayHomeSounds offers a glimpse into the everyday sonic realities of quarantine life that cut across geography, life, and circumstances. The immensely mundane soundscapes and sheer multitude of recordings across cities and regions allows us to listen comparatively and try to notice the striking sonic cultures of different places even in lockdown. Those submitting sounds are required to provide a reflective text, and an elective representative image, to accompany their recording which details the changes in the soundscape as well as any a/effects that change has produced on other aspects of life.
An entry from Vancouver reads “Their chorus runs day and night and is a most pleasant soundtrack to both fall asleep with and wake up to. In this clip the background birds have joined in to add their avian melody to the amphibian bass line.”
Another from the Greek island of Crete, “after a heavy rain last night, the chirping of the birds woke me up this morning. It was such a powerful sound, like waking up from a sweet dream or a bad nightmare. I think that due to quarantine measures the nature’s sounds are more clear than even before.”
Athens, Greece lockdown sound recorded by Stamatis Mitrou.
In New Orleans, “I’m thankful for my quiet spot out here on the edges of town, but I worry about how the city can recover and for all those sick, out of work, or unable to stay home.”
New Orleans lockdown sounds recorded by Elizabeth Joan Kelly.
The objectives of the project, as described by Fowkes in the online text, are largely affective or affectively oriented, that is, to establish a sense of connection in the present, “how it feels at this unique moment,” by being able to discover new relations to place, to others, and to our sentient selves, through these sonic recordings and texts. In an interview with the Thomson Reuters Foundation, Fowkes said, “(You can) see what other people are hearing around the world and also read their stories and see that actually people are feeling similarly… hopefully that helps to make us feel a little bit more connected.” The breadth of contributions in terms of different locations and number of entries helps build this sense of connection, increasing the possibility of similar experiences to be seen and heard.
Lockdown sound from Lagos, Nigeria recorded by Ibukun Sunday.
By attending to personal struggles, observations, and speculations in relation to sound, these two digital sound archival projects gesture towards the intersections of intimacy, memory, and world-building, and alleviate and mediate some of the dominant and pervading affects that marked lockdown and remote life. In undertaking this project, I found pleasure in the informality of the responses and both the fresh insights and shared resonances, creating an experience that was jointly intimate (feeling seen and validated) and expansive (an opening to alternative experiences). In cultivating openness and a space for difference, and making the reflections and recordings publicly available, so that we can listen together but apart, the projects cultivate new forms of intimacy, empathy, collectivity, and nostalgia.
Dhaka, Bangladesh lockdown sound recorded by youKnowWho.
But, of course, the potential affective experience with the entries and recordings is not a given, much like with any critical scholarly intervention or artwork that attempts to raise awareness (in this case, to both the grave and minute effects of the pandemic) and resist dominant narratives (that the pandemic is under-control, over, or effects only one’s respiratory system), there is no guarantee that the intended experience will transpire in every engagement, but the possibility to do so – to cultivate intimacy and world-building at a time of profound uncertainty and physical distance – is nonetheless still valuable. Much like the diversity in responses, undoubtedly there are varying degrees and types of resonances, perceptions, and impacts within each visit.
Using an open access, crowdsourced approach, the PSA and #soundsathome construct participatory, community archives, creating and remediating documents and recordings for collective access and engagement on behalf of a global community that underwent monumental change, disruption, and loss. Calling explicit attention to palpable sensory shifts and disruptions is a central way to track, record, and make sense of the immense changes in this historical moment, and to illuminate the inequalities in environments and experiences that have been exacerbated by the (lack of) responses by governments and policy. The very existence of these projects and their participation through listening marks a resistance to the discourses of a “return to normalcy” or that we are on the other end of the pandemic. Because affects live in the body and are not often considered as objects of knowledge, the ongoing presence, use, and discussion of these two projects amplifies the a/effects, and a resistance to the affective logic of the pandemic, that they seek to produce. By considering COVID as an unprecedented, deeply affective, traumatic event, these online spaces operate to archive this moment in time and its myriad sonic dimensions, bringing these affective worlds into dialogue through an intimate exchange and assemblage between different bodies, experiences, and locations.
—
Emily Collins is an interdisciplinary researcher, writer, educator, and PhD Candidate in Cinema and Media Studies at York University in Tkaronto (Toronto) whose work draws on sound studies, feminist theory, critical disability studies, and cultural theory to examine sonic social relations and materiality through entanglements of resistance and care within contemporary artworks and creative practices. As a cultural worker and active member in the arts community, Emily has worked at diverse film, visual arts, and digital media organizations, institutions, and research networks within Canada and abroad, including Archive/Counter-Archive, PUBLIC Journal, VUCAVU, Festival Scope (Paris), the Toronto International Film Festival, and the Walter Phillips Gallery at Banff Centre for Arts and Creativity.
—
REWIND! . . .If you liked this post, you may also dig:
Sounding Out! 
Recent Comments