Archive | Rhetoric RSS for this section

The Braids, The Bars, and the Blackness: Ruminations on Hip Hop’s World War III – Drake versus Kendrick (Part One) 

A Conversation by Todd Craig and LeBrandon Smith

By now, it’s safe to say very few people have not caught wind of the biggest Hip-Hop battle of the 21st century: the clash between Kendrick Lamar and Drake. Whether you’ve seen the videos, the memes or even smacked a bunch of owls around playing the video game, this battle grew beyond Hip Hop, with various facets of global popular culture tapped in, counting down minutes for responses and getting whiplash with the speed of song drops. There are multiple ways to approach this event. We’ve seen inciteful arguments about how these two young Black males at the pinnacle of success are tearing one another down. We also acknowledge Hip Hop’s long legacy of battling; the culture has always been a “competitive sport” that includes “lyrical sparring.”

This three-part article for Sounding Out!’s Hip Hop History Month edition stems from a longer conversation with two co-authors and friends, Hip Hop listeners and aficionados, trying to make sense of all the songs and various aspects of the visuals. This intergenerational conversation involving two different sets of Hip Hop listening ears, both heavily steeped in Hip Hop’s sonic culture, is important. Our goal here is to think through this battle by highlighting quotes from songs that resonated with us as we chronicled this moment. We hope this article serves as a responsible sonic assessment of this monumental Hip Hop episode.

First things first: what’s so intergenerational about our viewpoints? This information provides some perspective on how this most recent battle resonated with two avid Hip Hop listeners and cultural participants.

LeBrandon is a 33 year old Black male raised in Brooklyn and Queens, New York. He is an innovative curator and social impact leader. When asked about the first Hip Hop beef that impacted him, LeBrandon said:

The first Hip-Hop battle I remember is Jay x Nas and mainly because Jay was my favorite rapper at the time. I was young but mature enough to feel the burn of “Ether.” It’s embarrassing to say now, but truthfully I was hurt—as if “Ether” had been pointed at me. “Ether” is a masterclass in Hip Hop disrespect but the stanza that I remember feeling terrible about was “I’ll still whip your ass/ you 36 in a karate class?/ you Tae-bo hoe/ tryna work it out/ you tryna get brolic/ Ask me if I’m tryna kick knowledge/ Nah I’m tryna kick the shit you need to learn though/ that ether, that shit that make your soul burn slow.” MAN. I remember thinking, is Jay old?! Is 36 old?! Is my favorite rapper old?! Why did Nas say that about him? I should reiterate I am older now and don’t think 36 is old, related or unrelated to Hip Hop. Nas’s gloves off approach shocked me and genuinely concerned me. But I’m thankful for the exposure “Ether” gave me to the understanding that anything goes in a Hip-Hop battle.

Todd is a Black male who grew up in Ravenswood and Queensbridge Houses in Long Island City, New York. Todd is about 15 years older than LeBrandon, and is an associate professor of African American Studies and English. Todd stated:

The first battle that engaged my Hip Hop senses was the BDP vs. Juice Crew battle –specifically “The Bridge” and “The Bridge is Over.” The stakes were high, the messages were clear-cut, and the battle lines were drawn. I lived in Ravenswood but I had family and friends in QB. And “The Bridge” was like a borough anthem. Even though MC Shan was repping the Bridge, that song motivated and galvanized our whole area in Long Island City. This was the first time in Hip Hop that I recall needing to choose a side. And because I had seen Shan and Marley and Shante in real life in QB, the choice was a no-brainer. That battle led me to start recording Mr. Magic and Marley Marl’s show on 107.5 WBLS, before even checking out what Chuck Chillout or Red Alert was doing. As I got older, it would sting when I heard “The Bridge is Over” at a club or a party. And when I would DJ, I’d always play “The Bridge is Over” first, and follow it up with either “The Bridge” or another QB anthem, like a “Shook Ones Pt. 2” or something.

We both enter this conversation agreeing this battle has been brewing for about ten years, however it really came to a head in the Drake and J. Cole song, “First Person Shooter.” Evident in the song is J. Cole’s consistent references to the “Big Three” (meaning Kendrick Lamar, Drake and J. Cole atop Hip-Hop’s food chain), while Drake was very much focused on himself and Cole. It is rumored that Kendrick was asked to be on the song; his absence without some lyrical revision by Cole and Drake, seems to have led to Kendrick feeling snubbed or slighted in some way. This song gets Hip Hop listeners to Kendrick’s verse on the Future and Metro Boomin’ song “Like That” where Kendrick sets Hip Hop ablaze with the simple response: “Muthafuck the Big Three, nigguh, it’s just Big Me” – a moment where he “takes flight” and avoids the “sneak dissing” that he asserts Drake has consistently done. 

We both agreed that Drake’s initial full-length entry into this battle, “Push Ups,” was the typical diss record we’d expect from him. Whether in his battle with Meek Mill or Pusha T, Drake’s entry follows the typical guidelines for diss records: it comes with a series of jabs at an opponent, which starts the war of words. The goal in a battle is always to disrespect your opponent to the fullest extent, so we find Drake aiming to do just that. We both noticed those jabs, most memorably is “how you big steppin’ with some size 7 men’s on.” We also noticed Drake’s misstep by citing the wrong label for Kendrick when he says “you’re in the scope right now” – alluding to Kendrick Lamar being signed to Interscope – even though neither Top Dog Entertainment (TDE) nor PGLang are signed to Interscope Records. Drake’s lack of focus on just Kendrick would prove a mistake: he disses Metro Boomin, The Weeknd, Rick Ross, and basketball player Ja Morant in “Push Ups.”

While we agree that in a rap battle, the goal is to disrespect your opponent at the highest level, we had differing perspectives on Drake’s second diss track “Taylor Made Freestyle.” LeBrandon felt this song landed because it took a “no fucks” approach to the battle. Regardless of how one may feel about Drake’s method of disrespect (by using AI), the message was loud and inescapable. LeBrandon highlighted the moment when AI Tupac says “Kendrick we need ya!”; outside of how hilarious this line is, Drake dissing Kendrick by using Tupac’s voice – a person with a legacy that Kendrick holds in the highest esteem – further established that this would be no friendly sparring match. Not only did Drake disrespect a Hip Hop legend with this line and its delivery, but an entire coast. The track invokes the spirit of a deceased rapper, specifically one whose murder was so closely connected to Hip Hop and authentic street beef. This moment was a step too far for Todd, who lived through the moment when both 2Pac and Biggie were murdered over fabricated beef.

Furthermore, LeBrandon pointed to the ever controversial usage of AI in Hip Hop, something Drake’s boss, Sir Lucian Grainge, recently condemned (especially when Drake, himself, condemns the AI usage of his own voice). By blatantly ignoring the issues and respectability codes the Hip Hop community should and does have with these ideas, Drake’s method of poking fun at his opponent was glorious. It was uncomfortable, condescending and straight-up gangsta. It also showcased Drake’s everlasting creative ability and willingness to take a risk. Todd acknowledged a generationally tinged viewpoint: this might also be a misstep for Drake because he used Snoop Dogg’s voice as well. Not only is Snoop alive, but Snoop was instrumental in passing the West Coast torch and crown to Kendrick. So when Drake uses an AI Snoop voice to spit “right now it’s looking like you writin’ out the game plan on how to lose/ how to bark up the wrong tree and then get your head popped in a crowded room,” it strikes at the heart of the AI controversy in music. This was not Snoop’s commentary at all. We both agree, however, that the “bark up the wrong tree” and “Kendrick we need ya” lines came back to haunt Drake. We also agree that dropping “Push Ups” and “Taylor Made Freestyle” is Drake’s battle format, hoping that he can overwhelm an opponent with multiple songs in rapid fire.

Todd and LeBrandon’s Hip Hop History Month play-by-play continues on November 11th with the release of Part 2! Return for “Euphoria” and stay until “6:16 in LA.”

Our Icon for this series is a mash up of “Kendrick Lamar (Sziget Festival 2018)” taken by Flickr User Peter Ohnacker (CC BY-NC-SA 2.0) and “Drake, Telenor Arena 2017” taken by Flickr User Kim Erlandsen, NRK P3 (CC BY-NC-SA 2.0)

Todd Craig (he/him) is a writer, educator and DJ whose career meshes his love of writing, teaching and music. His research inhabits the intersection of writing and rhetoric, sound studies and Hip Hop studies. He is the author o“K for the Way”: DJ Rhetoric and Literacy for 21st Century Writing Studies (Utah State University Press) which examines the Hip Hop DJ as twenty-first century new media reader, writer, and creator of the discursive elements of DJ rhetoric and literacy. Craigs publications include the multimodal novel torcha (pronounced “torture”), and essays in various edited collections and scholarly journals including The Bloomsbury Handbook of Hip Hop Pedagogy, Amplifying Soundwriting, Methods and Methodologies for Research in Digital Writing and Rhetoric, Fiction International, Radical Teacher, Modern Language Studies, Changing English, Kairos, Composition Studies and Sounding Out! Dr. Craig teaches courses on writing, rhetoric, African American and Hip Hop Studies, and is the co-host of the podcast Stuck off the Realness with multi-platinum recording artist Havoc of Mobb Deep. Presently, Craig is an Associate Professor of African American Studies at New York City College of Technology and English at the CUNY Graduate Center.

LeBrandon Smith (he/him) is a cultural curator and social impact leader born and raised in Brooklyn and Queens, respectively.  Coming from New York City, his efforts to bridge gaps, and build  community have been central to his work, but most notably his passion for music has fueled his career. His programming  has been seen throughout the Metropolitan area, including historical venues like Carnegie Hall, The Museum of the City of NY (MCNY) and Brooklyn Public Library.

  REWIND!…If you liked this post, you may also dig:

“Heavy Airplay, All Day with No Chorus”: Classroom Sonic Consciousness in the Playlist ProjectTodd Craig

SO! Reads: “K for the Way”: DJ Rhetoric and Literacy for 21st Century Writing StudiesDeVaughn (Dev) Harris 

Caterpillars and Concrete Roses in a Mad City: Kendrick Lamar’s “Mortal Man” Interview with Tupac Shakur–Regina Bradley

Rhetoric After Sound: Stories of Encountering “The Hum” Phenomenon

..

“So I have heard The Hum… The rest of what I’m about to tell you is beyond reasoning, and understanding.” Here, in a Reddit post, Michael A. Sweeney prefaces their story of their first encounter with “the hum,” an unexplained phenomenon heard by only a small percentage of listeners around the world. The hum is an ominous sonic event that impacts communities from Australia to India, Scotland to the United States. And as Geoff Leventhall writes in “Low Frequency Noise: What We Know, What We Do Not Know, and What We Would Like to Know,” the hum causes “considerable problems” for people across the globe—such as nausea, headaches, fatigue, and muscle pain—as it continues to be an unsolved “acoustic mystery” (94).

..

Sweeney’s story of encountering the hum for the first time is remarkable. It begins in Taft, California, which Sweeney recounts as “a podunk little desert bowl town in the middle of nowhere. You can literally drive from one end to the other in under 10min, under 5 if you was speeding.” On this particular night, while walking down the main road of Taft, they report the scene being charged with electricity, and following this charge, hearing a moving sound, a traveling yet invisible sound. “This invisible thing was creating a noise like I had never heard before and sending a wave of static electricity throughout the air in every direction around it,” Sweeney explains. They try to track it down, but to no avail. After following the hum a few blocks and around a couple of corners, it just simply vanishes. As Kristin Gallerneaux aptly claims in her book High Static, Dead Lines: Sonic Spectres and the Object Hereafter, “the Hum’s oppression seems to come from everywhere and nowhere” (196), and this is especially true in Sweeney’s encounter.

“Spectrogram of Papuan Malay Sentence De Bicara Keras” by WikiMedia User Emflazie CC0 1.0 DEED

While their account of the hum as electrically-charged is exceptional, Sweeney’s story adequately represents both the anomalistic qualities of the hum and its ability to elude a locatable and identifiable source. They attempt to describe the hum during this encounter as “like an invisible traveling vehicle of some sort,” but that, altogether, they are “not really sure” what it is. And they even admit that this explanation “makes no sense… whatsoever.” This difficulty in describing the phenomenon is reaffirmed not only by the stories told by other listeners but, too, the numerous scientific experiments that have been conducted after the hum’s frequent emergence beginning around the 1970s (Deming “The Hum: An Anomalous Sound Heard Around the World” 583).

“Praat-Spectrogram-Tatata” by WikiMedia User Maksim CC BY-SA 3.0 DEED

In the US, two major studies have been conducted on the hum: The first in Taos, New Mexico, and the second in Kokomo, Indiana (Cowan “The Results of Hum Studies in the United States”; Mullins and Kelly “The Mystery of the Taos Hum”). Collectively, nearly three hundred residents in these communities have reported hearing a mysterious hum that exists without a known source. While it may sound like an idling diesel truck engine (Frosch “Manifestations of a Low-Frequency Sound of Unknown Origin Perceived Worldwide, Also known as ‘The Hum’ or the ‘Taos Hum’” 60), a dentist’s drill (Deming 575), “someone’s high-powered audio bass running amok” (Mullins and Kelly “The Elusive Hum in Taos, New Mexico”), or simply just an “invisible force”—as Sweeney claims—it may be none of the above. Musicologist Jorg Muhlhans asserts that “there is no clear evidence for either an acoustic or electromagnetic origin, nor is there an attribution to some form of tinnitus” (“Low Frequency and Infrasound: A Critical Review of the Myths, Misbeliefs and Their Relevance to Music Perception Research” 272). Thus, according to Muhlhans, these studies reveal that while hum’s sensorial impact is that of sound, the phenomenon itself is likely neither acoustic nor electromagnetic.

“Spectrogram -Minato-” by WikiMedia User Ish Ishwar CC BY 2.0 DEED

Beyond the limits of current scientific logics which attempt to make sense of sonic events and their impacts, the hum exists as an exceptional and unknown anomaly. It transcends the valuative limits of current knowledge in acoustics and ways of understanding how sound moves through, across, and within spaces to address potential listeners. “I’m not saying I saw waves of electricity or anything of the sort,” Sweeney adds to their above description of the hum as a sound “charged with electricity.” “It was more of a feeling than something you saw. I could just feel electricity everywhere, and see little tendrils of it from my fingertips as I ran them across each other… I just KNEW it was coming from whatever was making that sound, this invisible force that was traveling down the road.” In such an account, the hum defies scientific explanation, and this fact is supported by the multiple failed investigations into the phenomenon. As Franz Frosch details in their article “Hum and Otoacoustic Emissions May Arise Out of the Same Mechanisms,” some scientists have built multiple “custom shielded chamber[s]” out of copper and magnetic material to test for a potential acoustic or electromagnetic source of the hum (604). These investigations, time after time, can’t provide an answer—leaving it up to listeners of the hum to form their own.

“Spectrogram-Buy” by WikiMedia User COMDJ PUBLIC DOMAIN

Sweeney’s story—and the endless other stories of the hum that have been told across the world—depict the lived, affective, and rhetorical experience of anomalistic listening. To hear, to listen with the hum, is to experience the affective dimensions of a “sound” that has no apparent acoustic or electromagnetic source. This is because “sonic knowledge is framed through acoustics and experience” (84), as Mark Peter Wright notes in his book Listening After Nature: Field Recording, Ecology, and Critical Practice. So, to listen with the hum is to occupy a state of affection that is altogether unknown to not only science but the listener themself. Sweeney bluntly continues, writing about their experience of the hum, saying, “I only know exactly what I’ve told you today.” To know this sound, for this sound to exist as truth, this unfolds through stories found in the still-to-be-explained.

“Spektrogram Liten” By WikiMedia User Nikke_T PUBLIC DOMAIN

I consider “after sound” to characterize this felt condition for rhetorical action that is a result of listening beyond or after acoustic valuations. Instead of this being a moment void of sound, “after sound” defines a state of experience that is complicated by an attempt to control the valuative limits of what is and isn’t sonic. In this way, “after sound” only gestures toward the temporal to develop the different emergence of the sensorial. Because the hum affects in a manner similar to sound but without acoustic or electromagnetic origin, people who hear the hum make sense of this relentless experience through a condition that is after sound. Such a claim is represented in Sweeney’s admission that “[they] just have this weird feeling that this story needs to be told. That there’s more to The Hum than anyone has realized, and that maybe it needs to be further studied and looked into” (added emphasis). This felt, “weird feeling” is initiated after sound, and this is what I am considering as the call for rhetorical action. Such an affective, felt, and lived experience may only exist after the “logical” answers, failed scientific studies, and experiments lacking helpful results become determinative of sonic limits.

“Abschaltung Sender Muehlacker” by WediaMedia User Zonk43 CC BY-SA 3.0 DEED

Further, “after sound” moves from Marie Thompson’s discussion of “source-oriented” noise (30) that she posits in her book Beyond Unwanted Sound: Noise, Affect, and Aesthetic Moralism. Speaking to the phenomenon of the hum, Thompson explains that an “unidentifiable noise is often amplified in perception, grasping the attention of the listener” (29). “After sound” is an hyper-attuned condition wherein the rhetorical actions of listeners are always attentive to what-may-(not)-be acoustics. It is their presence within utter sonic mystery that fuels the potential for persuasive response. And David Deming, a researcher in Geosciences, articulates in his article “The Hum: An Anomalous Sound Heard Around the World” that “in the absence of an answer provided by science, Hum hearers tend to find an explanation and hang on to it” (579), which illustrates the potential for listeners to respond via story within the conditions foregrounded by anomalistic encounters. “After sound” describes a moment of malleability that opens up in soundtime for different negotiations of sense and affect.

“Spectrogram -Iua-” By WikiMedia User Java13690-commonswiki CC BY 2.0 DEED

Responding to the conditions of listening with story, like Sweeney does, reflects an intention to share and persuade through an expression of sonic experience. As Katherine McKittrick states in her book Dear Science and Other Stories, “story opens the door to curiosity; the reams of evidence dissipate as we tell the world differently, with creative precision” (7). And V. Jo Hsu, speaking to the rhetorical potential of story, elucidates in their book Constellating Home: Trans and Queer Asian American Rhetorics that “story can slow down, hold still, redefine, and/or reimagine our physical movements to renegotiate their shared meanings” (18). How I’m conceiving of storytelling after sound develops from the insights developed by these authors and other scholars exploring the rhetorical potential of story in cultural rhetorics.

“Spectrogram of I Owe You” By WikiMedia User Jonas.kluk PUBLIC DOMAIN

Story, in the domain of sound, enables listeners to reconsider how, when, why, and where the sonic is defined and valued. While it must not be the sole rhetorical technology after sound, Sweeney clearly relies on storytelling to make sense of their encounter with the hum. This story and other stories told about the hum illustrate how listeners practice the negotiation of sound’s meaning by collectively exploring ways of investigating and experimenting with(in) phenomena. Telling stories after sound is to reach across and through a community of listeners to find shared truths that come to be through encounters with hearing. Altogether, rhetoric after sound queries the intersection of perception and intelligibility to jostle forward the meaning of listening. At a moment when the world is at a loss for answers, this is a practice of seizing opportunities for hopeful and imaginative intervention into the valuative limits of the sonic.

“Spektrogram – Jag Skulle Vilja” By WikiMedia User Caesar PUBLIC DOMAIN

“I’ll end it here,” Sweeney begins in their last paragraph, “and I can assure you that everything I have told you is the absolute truth. It happened to me and not a friend of a friend. I was awake, I’m not making any of it up, and all I want are REAL answers.” Sweeney’s call for a resolution was posted 10 months ago, in May 2023. And still today, the hum continues to lack answers, and the unsolved mystery continues to impact listeners. More recently, Popular Mechanics reported in a November 2023 article, titled “A Ghostly Nighttime Hum Is Invading Random Towns. Scientists Don’t Know What It Means,” that the hum has reached Omagh in Northern Ireland and that citizens are “trapped inside [of a mystery].” So far, no matter the amount of media coverage nor number of affected people across the world, encounters are ultimately defined by sounds unknown. After sound—when communities of listeners are left behind by these valuative limits—rhetorical action persists in search of an explanation.

Featured Image: Spiral by Flickr User Richard CC BY-NC 2.0 DEED

Trent Wintermeier is a second-year PhD student in the Department of Rhetoric and Writing at the University of Texas at Austin. He’s a Graduate Research Assistant for the AVAnnotate project, where he helps make audiovisual material more discoverable and accessible. Next year, he will be an Assistant Director for the Digital Writing & Research Lab. His research interests broadly include sound, digital rhetorics, and community. Currently, he’s interested in how researchers can responsibly engage with communities impacted by sound and the local rhetorical ecologies which materialize under sonic conditions.

tape reel

REWIND!…If you liked this post, you may also dig:

Becoming a Bad Listener: Labyrinthitis, Vertigo, and “Passing”–Aaron Trammell

Live Through This: Sonic Affect, Queerness, and the Trembling Body–Airek Beauchamp

Listening to Tinnitus: Roles of Media When Hearing Breaks DownMack Hagood

My Time in the Bush of Drones: or, 24 Hours at Basilica Hudson–Robert Cashin Ryan

Echoes of the Latent Present: Listening to Lags, Delays, and Other Temporal Disjunctions–Matthew Tompkinson

Re-orienting Sound Studies’ Aural Fixation: Christine Sun Kim’s “Subjective Loudness”–Sarah Mayberry Scott