“How Many Latinos are in this Motherfucking House?”: DJ Irene, Sonic Interpellations of Dissent and Queer Latinidad in ’90s Los Angeles
How Many Latinos are in this Motherfucking House? –DJ Irene
At the Arena Nightclub in Hollywood, California, the sounds of DJ Irene could be heard on any given Friday in the 1990s. Arena, a 4000-foot former ice factory, was a haven for club kids, ravers, rebels, kids from LA exurbs, youth of color, and drag queens throughout the 1990s and 2000s. The now-defunct nightclub was one of my hang outs when I was coming of age. Like other Latinx youth who came into their own at Arena, I remember fondly the fashion, the music, the drama, and the freedom. It was a home away from home. Many of us were underage, and this was one of the only clubs that would let us in.
Arena was a cacophony of sounds that were part of the multi-sensorial experience of going to the club. There would be deep house or hip-hop music blasting from the cars in the parking lot, and then, once inside: the stomping of feet, the sirens, the whistles, the Arena clap—when dancers would clap fast and in unison—and of course the remixes and the shout outs and laughter of DJ Irene, particularly her trademark call and response: “How Many Motherfucking Latinos are in this Motherfucking House?,” immortalized now on CDs and You-Tube videos.
Irene M. Gutierrez, famously known as DJ Irene, is one of the most successful queer Latina DJs and she was a staple at Arena. Growing up in Montebello, a city in the southeast region of LA county, Irene overcame a difficult childhood, homelessness, and addiction to break through a male-dominated industry and become an award-winning, internationally-known DJ. A single mother who started her career at Circus and then Arena, Irene was named as one of the “twenty greatest gay DJs of all time” by THUMP in 2014, along with Chicago house music godfather, Frankie Knuckles. Since her Arena days, DJ Irene has performed all over the world and has returned to school and received a master’s degree. In addition to continuing to DJ festivals and clubs, she is currently a music instructor at various colleges in Los Angeles. Speaking to her relevance, Nightclub&Bar music industry website reports, “her DJ and life dramas played out publicly on the dance floor and through her performing. This only made people love her more and helped her to see how she could give back by leading a positive life through music.”
DJ Irene’s shout-out– one of the most recognizable sounds from Arena–was a familiar Friday night hailing that interpellated us, a shout out that rallied the crowd, and a rhetorical question. The club-goers were usually and regularly predominately Latin@, although other kids of color and white kids also attended. We were celebrating queer brown life, desire, love in the midst of much suffering outside the walls of the club like anti-immigrant sentiment, conservative backlash against Latinos, HIV and AIDS, intertwined with teen depression and substance abuse.
From my vantage today, I hear the traces of Arena’s sounds as embodied forms of knowledge about a queer past which has become trivialized or erased in both mainstream narratives of Los Angeles and queer histories of the city. I argue that the sonic memories of Arena–in particular Irene’s sets and shout outs–provide a rich archive of queer Latinx life. After the physical site of memories are torn down (Arena was demolished in 2016), our senses serve as a conduit for memories.
As one former patron of Arena recalls, “I remember the lights, the smell, the loud music, and the most interesting people I had ever seen.” As her comment reveals, senses are archival, and they activate memories of transitory and liminal moments in queer LA Latinx histories. DJ Irene’s recognizable shout-out at the beginning of her sets– “How Many Latinos are in this House?”–allowed queer Latinx dancers to be seen and heard in an otherwise hostile historical moment of exclusion and demonization outside the walls of the club. The songs of Arena, in particular, function as a sonic epistemology, inviting readers (and dancers) into a specific world of memories and providing entry into corporeal sites of knowledge.
Both my recollections and the memories of Arena goers whom I have interviewed allow us to register the cultural and political relevance of these sonic epistemologies. Irene’s shout-outs function as what I call “dissident sonic interpolations”: sounds enabling us to be seen, heard, and celebrated in opposition to official narratives of queerness and Latinidad in the 1990s. Following José Anguiano, Dolores Inés Casillas, Yessica García Hernandez, Marci McMahon, Jennifer L. Stoever, Karen Tongson, Deborah R. Vargas, Yvon Bonenfant, and other sound and cultural studies scholars, I argue that the sounds surrounding youth at Arena shaped them as they “listened queerly” to race, gender and sexuality. Maria Chaves-Daza reminds us that “queer listening, takes seriously the power that bodies have to make sounds that reach out of the body to touch queer people and queer people’s ability to feel them.” At Arena, DJ Irene’s vocalic sounds reached us, touching our souls as we danced the night away.
Before you could even see the parade of styles in the parking lot, you could hear Arena and/or feel its pulse. The rhythmic stomping of feet, for example, an influence from African-American stepping, was a popular club movement that brought people together in a collective choreography of Latin@ comunitas and dissent. We felt, heard, and saw these embodied sounds in unison. The sounds of profanity–“motherfucking house”–from a Latina empowered us. Irene’s reference to “the house,” of course, makes spatial and cultural reference to Black culture, house music and drag ball scenes where “houses” were sites of community formation. Some songs that called out to “the house” that DJ Irene, or other DJs might have played were Frank Ski’s “There’s Some Whores in this House,” “In My House” by the Mary Jane Girls, and “In the House” by the LA Dream Team.
Then, the bold and profane language hit our ears and we felt pride hearing a “bad woman” (Alicia Gaspar de Alba) and one of “the girls our mothers warned us about” (Carla Trujillo). By being “bad” “like bad ass bitch,” DJ Irene through her language and corporeality, was refusing to cooperate with patriarchal dictates about what constitutes a “good woman.” Through her DJing and weekly performances at Arena, Irene contested heteronormative histories and “unframed” herself from patriarchal structures. Through her shout outs we too felt “unframed” (Gaspar de Alba).
Dissident sonic interpellation summons queer brown Latinx youth–demonized and made invisible and inaudible in the spatial and cultural politics of 1990s Los Angeles—and ensures they are seen and heard. Adopting Marie “Keta” Miranda’s use of the Althusserian concept of interpellation in her analysis of Chicana youth and mod culture of the 60s, I go beyond the notion that interpellation offers only subjugation through ideological state apparatus, arguing that DJ Irene’s shout-outs politicized the Latinx dancers or “bailadorxs” (Micaela Diaz-Sanchez) at Arena and offered them a collective identity, reassuring the Latinxs she is calling on of their visibility, audibility, and their community cohesiveness.
Perhaps this was the only time these communities heard themselves be named. As Casillas reminds us “sound has power to shape the lived experiences of Latina/o communities” and that for Latinos listening to the radio in Spanish for example, and talking about their situation, was critical. While DJ Irene’s hailing did not take place on the radio but in a club, a similar process was taking place. In my reading, supported by the memories of many who attended, the hailing was a “dissident interpolation” that served as recognition of community cohesiveness and perhaps was the only time these youth heard themselves publicly affirmed, especially due to the racial and political climate of 1990s Los Angeles.
The 1990s were racially and politically tense time in Los Angeles and in California which were under conservative Republican leadership. At the start of the nineties George Deukmejian was finishing his last term from 1990-1991; Pete Wilson’s tenure was from 1991-1999. Richard Riordan was mayor of Los Angeles for the majority of the decade, from 1993- 2001. The riots that erupted in 1992 after the not guilty verdict for the police officers indicted in the Rodney King beating case and the polarizing effect of the OJ Simpson trial in 1995 were indicative of anti-black and anti-Latinx racism and its impacts across the city. In addition to these tensions, gang warfare and the 1994 earthquake brought on its own set of economic and political circumstances. Anti-immigrant sentiment had been building since the 1980s when economic and political refugees from Mexico and Central American entered the US in large numbers and with the passing of the Immigration Reform and Control Act in 1986, what is known as Reagan’s “Amnesty program.” On a national level, Bill Clinton ushered in the implementation of the “Don’t Ask, Don’t Tell” policy in the military, which barred openly LGB people from service. In 1991, Anita Hill testified against Clarence Thomas’s nomination to the United States Supreme Court due to his ongoing sexual harassment of her at work; the U.S. Senate ultimately browbeat Hill and ignored her testimony, confirming Thomas anyway.
In the midst of all this, queer and minoritized youth in LA tried to find a place for themselves, finding particular solace in “the motherfucking house”: musical and artistic scenes. The club served a “house” or home to many of us and the lyrical references to houses were invitations into temporary and ephemeral sonic homes. Counting mattered. Who did the counting mattered. How many of us were there mattered. An ongoing unofficial census was unfolding in the club through Irene’s question/shout-out, answered by our collective cheers, whistles, and claps in response. In this case, as Marci McMahon reminds us, “Sound demarcates whose lives matter” (2017, 211) or as the Depeche Mode song goes, “everything counts in large amounts.”
Numbers mattered at a time when anti-immigrant sentiment was rampant, spawning white conservative sponsored legislation such as Prop 187 the so-called “Save Our State” initiative (which banned “undocumented Immigrant Public Benefits”), Prop 209 (the ban on Affirmative Action), and Prop 227 “English in Public Schools” (the Bilingual Education ban). Through these propositions, legislators, business people, and politicians such as Pete Wilson and his ilk demonized our parents and our families. Many can remember Wilson’s virulently anti-immigrant 1994 re-election campaign advertisement depicting people running across the freeway as the voiceover says “They keep coming” and then Wilson saying “enough is enough.” This ad is an example of the images used to represent immigrants as animals, invaders and as dangerous (Otto Santa Ana). As Daniel Martinez HoSang reminds us, these “racial propositions” were a manifestation of race-based hierarchies and reinforced segregation and inequity (2010, 8).
While all of this was happening— attempts to make us invisible, state-sponsored refusals of the humanity of our families—the space of the club, Irene’s interpellation, and the sounds of Arena offered a way to be visible. To be seen and heard was, and remains, political. As Casillas, Stoever, and Anguiano and remind us in their work on the sounds of Spanish language radio, SB 1070 in Arizona, and janitorial laborers in Los Angeles, respectively, to be heard is a sign of being human and to listen collectively is powerful.
Listening collectively to Irene’s shout out was powerful as a proclamation of life and a celebratory interpellation into the space of community, a space where as one participant in my project remembers, “friendships were built.” For DJ Irene to ask how many Latinos were in the house mattered also because the AIDS prevalence among Latinos increased by 130% from 1993 to 2001. This meant our community was experiencing social and physical death. Who stood up, who showed up, and who danced at the club mattered; even though we were very young, some of us and some of the older folks around us were dying. Like the ball culture scene discussed in Marlon M. Bailey’s scholarship or represented in the new FX hit show Pose, the corporeal attendance at these sites was testament to survival but also to the possibility for fabulosity. While invisibility, stigma and death loomed outside of the club, Arena became a space where we mattered.
For Black, brown and other minoritized groups, the space of the queer nightclub provided solace and was an experiment in self-making and self-discovery despite the odds. Madison Moore reminds us that “Fabulousness is an embrace of yourself through style when the world around you is saying you don’t deserve to be here” (New York Times). As Louis Campos–club kid extraordinaire and one half of Arena’s fixtures the Fabulous Wonder Twins–remembers,
besides from the great exposure to dance music, it [Arena] allowed the real-life exposure to several others whom, sadly, became casualties of the AIDS epidemic. The very first people we knew who died of AIDS happened to be some of the people we socialized with at Arena. Those who made it a goal to survive the incurable epidemic continued dancing.
The Fabulous Wonder Twins
Collectively, scholarship by queer of color scholars on queer nightlife allows us entryway into gaps in these queer histories that have been erased or whitewashed by mainstream gay and lesbian historiography. Whether queering reggaetón (Ramón Rivera-Servera), the multi-Latin@ genders and dance moves at San Francisco’s Pan Dulce (Horacio Roque-Ramirez), Kemi Adeyemi’s research on Chicago nightlife and the “mobilization of black sound as a theory and method” in gentrifying neighborhoods, or Luis-Manuel García’s work on the tactility and embodied intimacy of electronic dance music events, these works provide context for Louis’ remark above about the knowledges and affective ties and kinships produced in these spaces, and the importance of nightlife for queer communities of color.
When I interview people about their memories, other Arena clubgoers from this time period recall a certain type of collective listening and response—as in “that’s us! Irene is talking about us! We are being seen and heard!” At Arena, we heard DJ Irene as making subversive aesthetic moves through fashion, sound and gestures; Irene was “misbehaving” unlike the respectable woman she was supposed to be. Another queer Latinx dancer asserts: “I could fuck with gender, wear whatever I wanted, be a puta and I didn’t feel judged.”
DJ Irene’s “How many motherfucking Latinos in the motherfucking house,” or other versions of it, is a sonic accompaniment to and a sign of, queer brown youth misbehaving, and the response of the crowd was an affirmation that we were being recognized as queer and Latin@ youth. For example, J, one queer Chicano whom I interviewed says:
We would be so excited when she would say “How Many Latinos in the Motherfucking House?” Latinidad wasn’t what it is now, you know? There was still shame around our identities. I came from a family and a generation that was shamed for speaking Spanish. We weren’t yet having the conversation about being the majority. Arena spoke to our identities.
For J, Arena was a place that spoke to first generation youth coming of age in LA, whose experiences were different than our parents and to the experiences of queer Latinxs before us. In her shout-outs, DJ Irene was calling into the house those like J and myself, people who felt deviant outside of Arena and/or were then able to more freely perform deviance or defiance within the walls of the club.
Our responses are dissident sonic interpellations in that they refuse the mainstream narrative. If to be a dissident is to be against official policy, then to be sonically dissident is to protest or refuse through the sounds we make or via our response to sounds. In my reading, dissident sonic interpellation is both about Irene’s shout out and about how it moved us towards and through visibility and resistance and about how we, the interpellated, responded kinetically through our dance moves and our own shout outs: screaming, enthusiastic “yeahhhhs,” clapping, and stomping. We were celebrating queer brown life, desire, love in the midst of much suffering outside the walls of the club. Arena enabled us to make sounds of resistance against these violences, sounds that not everyone hears, but as Stoever reminds us, even sounds we cannot all hear are essential, and how we hear them, even more so.
Even though many of us didn’t know Irene personally (although many of the club kids did!) we knew and felt her music and her laughter and the way she interpellated us sonically in all our complexity every Friday. Irene’s laughter and her interpellation of dissent were sounds of celebration and recognition, particularly in a city bent on our erasure, in a state trying to legislate us out of existence, on indigenous land that was first our ancestors.
In the present, listening to these sounds and remembering the way they interpellated us is urgent at a time when gentrification is eliminating physical traces of this queer history, when face-to face personal encounters and community building are being replaced by social media “likes,” and when we are engaging in a historical project that is “lacking in archival footage” to quote Juan Fernandez, who has also written about Arena. When lacking the evidence Fernandez writes, the sonic archive whether as audio recording or as a memory, importantly, becomes a form of footage. When queer life is dependent on what David Eng calls “queer liberalism” or “the empowerment of certain gay and lesbian U.S. citizens economically through an increasingly visible and mass-mediated consumer lifestyle, and politically through the legal protection of rights to privacy and intimacy,” spaces like Arena–accessed via the memories and the sonic archive that remains– becomes ever so critical.
Voice recordings can be echoes of a past that announce and heralds a future of possibility. In their Sounding Out! essay Chaves-Daza writes about her experience listening to a 1991 recording of Gloria Anzaldúa speaking at the University of Arizona, which they encountered in the archives at UT Austin. Reflecting on the impact of Anzaldúa’s recorded voice and laughter as she spoke to a room full of queer folks, Chaves-Daza notes the timbre and tone, the ways Anzaldúa’s voice makes space for queer brown possibility. “Listening to Anzaldúa at home, regenerates my belief in the impossible, in our ability to be in intimate spaces without homophobia,” they write.
Queer Latinxs coming across or queerly listening to Irene’s shout out is similar to Chaves-Daza’s affective connection to Anzaldúa’s recording. Such listening similarly invites us into the memory of the possibility, comfort, complexity we felt at Arena in the nineties, but also a collective futurity gestured in Chaves-Daza’s words:. “Her nervous, silly laugh–echoed in the laughs of her audience–reaches out to bring me into that space, that time. Her smooth, slow and raspy voice–her vocalic body–touches me as I listen.” She writes, “Her voice in the recording and in her writing sparks a recognition and validation of my being.” Here, Anzaldúa’s laughter, like Irene’s shout-out, is a vocal choreography and creates a “somatic bond,” one I also see in other aspects of dancers, bailadorxs, remembering about and through sound and listening to each other’s memories of Arena. Chaves-Daza writes, “sound builds affective connections between myself and other queers of color- strikes a chord in me that resonates without the need for language, across space and time.”
In unearthing these queer Latin@ sonic histories of the city, my hopes are that others listen intently before these spaces disappear but also that we collectively unearth others. At Arena we weren’t just dancing and stomping through history, but we were making history, our bodies sweaty and styled up and our feet in unison with the beats and the music of DJ Irene.“ How Many Latinos in the Mutherfucking House?”, then, as a practice of cultural citizenship, is about affective connections (and what Karen Tongson calls “remote intimacies”), “across, space and time.” The musics and sounds in the archive of Arena activates the refusals, connections, world-making, and embodied knowledge in our somatic archives, powerful fugitive affects that continue to call Latinx divas to the dancefloor, to cheer, stomp and be counted in the motherfucking house: right here, right now.
Featured Image: DJ Irene, Image by Flickr User Eric Hamilton (CC BY-NC 2.0)
Eddy Francisco Alvarez Jr. came of age in the 1990s, raised in North Hollywood, California by his Mexican mother and Cuban father. A a first generation college student, he received his a BA and MA in Spanish from California State University, Northridge and his PhD in Chicana and Chicano Studies from University of California, Santa Barbara. A former grade school teacher, after graduate school, he spent three years teaching Latinx Studies in upstate New York before moving to Oregon where he is an Assistant Professor in the Departments of Women, Gender, and Sexuality Studies and University Studies at Portland State University. His scholarly and creative works have been published in TSQ: Transgender Studies Quarterly, Aztlan: A Journal of Chicano Studies, Revista Bilingue/Bilingual Review, and Pedagogy Notebook among other journals, edited books, and blogs. Currently, he is working on a book manuscript titled Finding Sequins in the Rubble: Mapping Queer Latinx Los Angeles. He is on the board of the Association for Jotería Arts, Activism, and Scholarship (AJAAS) and Friends of AfroChicano Press.
REWIND!…If you liked this post, check out:
“Music to Grieve and Music to Celebrate: A Dirge for Muñoz”-Johannes Brandis
On Sound and Pleasure: Meditations on the Human Voice-Yvon Bonenfant
Music Meant to Make You Move: Considering the Aural Kinesthetic– Imani Kai Johnson
Unapologetic Paisa Chingona-ness: Listening to Fans’ Sonic Identities–Yessica Garcia Hernandez
This is the third post in Sounding Out!’s 4th annual July forum on listening in observation of World Listening Day on July 18th, 2015. World Listening Day is a time to think about the impacts we have on our auditory environments and, in turn, their effects on us. For Sounding Out! World Listening Day necessitates discussions of the politics of listening and listening, and, as Inés Casillas prescribes, a wider understanding of the power and meaning of volume as material sensation as well as listening practice, particularly in communities marginalized by U.S. racial and ethnic hierarchies. “Listening loudly in the face of anti-immigrant public sentiment,” Casillas tells us, “becomes a form of radical self-love, a sonic eff-you, and a means of taking up uninvited (white) space.” –Editor-in-Chief JS
Chicana and Chicano friends across the southwest share different renditions of a similar childhood memory. The one where Mexican parents or grandparents crank up the rancheras -mournful, classic Mexican melodies – on an early Saturday morning or what seems to be an inappropriate, way-too-late weeknight. They reminisce about listening as children in wonderment to the familial, communal sing-along that seemed to instinctively take place among extended kin. That, or they tell of listening, cringing in silence, in fear that the non-Mexican neighbors will overhear the radio and spontaneous serenade; a telltale sign that their family is, indeed, Mexican. “As if,” shared Deborah Paredez in her account, “those few white neighbors somehow didn’t already know you were Mexican.”
For unfamiliar ears, the sounds of Spanish, the mariachi ensemble, and/or accented karaoke all work together to signal brownness, working-class, and even, according to Jennifer Stoever, illegality. To me, the most provocative detail in these recurring childhood stories rests more on the volume, often stationed on one of two settings – “loud” or “real loud.” Excessive, “loud accouterments,” according to Deborah R. Vargas, are heard and identified as unforgiving, racialized and queer forms of surplus; what she calls “lo sucio” (a vernacular for dirty or grimy). The high volume allows Mexicans and Chicanas/os to publically flaunt their brown identities under the increasingly watchful gaze of a post-9/11 state, during a record-deportation Obama era, and when Latinos have officially outnumbered whites in the Golden (now brown) state of California. Listening loudly in the face of anti-immigrant public sentiment becomes a form of radical self-love, a sonic eff-you, and a means of taking up uninvited (white) space.
These stories, strikingly similar, often point to the ranchera song-style, specifically, the talents of Vicente Fernández and his regal voice as the beloved malefactor. The timbre in Fernández’s famed voice rouses (drunken) merriments of Mexico, with lyrical utterings about acrimonious, heteronormative loves and losses. The gritos or sentimental cries that accompany such songs are gendered, nostalgic stand-ins for an affect of displacement shared by both Mexican immigrants and Chicana/os. Simon O’Sullivan insists that, “you cannot read affects, you can only experience them.” I would add, “through sound” to stress the ways in which sound travels and emotionally anchor a listener’s body. The fact that so many Chicanas and Chicanos have these recollections and several (read: me) reproduce these loud practices with our own children says more about the continued racialized, brown experiences of Mexicans and Chicana/os in the U.S. than perhaps the prowess of rancheras themselves.
In many ways, the workings of race, language and labor resonate through radio. I argue that the very public nature of Spanish-language radio listening represents a communal, classed, and brown form of listening that differs markedly from “white collar” modes of listening, which offers more solitary practices, promoted by commuting in private cars and listening to personal satellite radios, iPods, or Internet broadcasts.
For instance, one can routinely overhear loud Spanish-language broadcasts from the back kitchens of restaurants (regardless of the ethnic cuisine); outside bustling construction sites and Home Depot storefronts as day laborers await work; or from small radio sets balanced heroically on hotel housekeeping carts. On-air salutations heard throughout the day on Spanish-language radio are vocal nods to worksites as radio hosts greet washeros (car wash personnel), mecánicos (mechanics), fruteros and tamaleras (fruit and tamale street vendors), and those, presumably farmworkers, toiling under the sun. Despite the passivity in terms such as informal, invisible, and “under the table” to characterize a significant component of both U.S. and transnational economies, these recurrent and strong vocalizations of work and worksites makes audible the statistics of economist Lisa Catanzarite. She cites that recently immigrant Latino men constitute 40 to 71% of low-level service work such as “construction, agriculture, and manufacturing jobs, including waiters’ assistants, gardeners and groundskeepers, cooks, farm workers, and painters.” Not only do patrons and those passing by overhear radio at/near such worksites but radio also makes routine reference to labor and laborers. These “brown-collared” occupations coupled with the swift growth in Spanish and bilingual (Spanish-English) stations, have crafted a not-so-discrete, brown form of listening.
Arguably, it’s difficult to not hear the growth of Spanish-language radio as heavy metal, oldies, and jazz radio dials have surprised English-dominant listeners by switching to banda, norteños, and morning chatter in Spanish. In 1980 the Federal Communications Commission identified sixty-seven Spanish-oriented radio stations on the air. The 2010 figures list over 1300 radio stations broadcasting exclusively in Spanish. Proving all too well that those media pundits and scholars championing the digital era do not tune into broadcast Spanish-language radio.
Spanish-language radio stations openly cater to a working-class and immigrant-minded listenership by advertising their call numbers and radio personalities at public transit stops. Latinos, loyal listeners of Spanish-language radio, are more likely to ride a bus or subway than to drive in a carpool lane to get to work. As an acoustic ally, these broadcasts not only assume listeners are a mix of undocumented persons, legal residents, and from mixed-status families, but radio hosts and radio programs openly rally in solidarity of their listeners’ civil rights, a provocative feat, given the recurrent changes in immigration politics. In fact, promotional billboards for radio stations often double as political statements. This one, for instance, featured Univisión’s then top rated morning host. The slogan symbolically pokes fun at unfriendly English-only attitudes and keenly reminds drivers that the United States is the second largest Spanish-speaking country in the world.
The portable and inexpensive cost of radio sets makes it possible for Latinos to tug their sets to work with them. Indeed, a recent listening report verified that the average Hispanic radio listener makes less than $35,000 a year and tunes in as early as 4am; indicative of graveyard, swing shifts and/or early treks to work. Closely aligned with my own assumptions about listening, Jose Anguiano’s doctoral study includes an insightful chapter on the listening preferences of custodial workers during late night shifts; in particular, how workers decided on where to place radio sets to optimize the acoustic sound of empty building spaces.
Yet, a troubling National Public Radio (NPR) segment devoted to the difficulty of finding a simple radio set bared the distinct classed uses of radio and radio listening. Producers visited high-end specialty stores in search of an AM/FM radio. The program broadcasted their collective laments at finding one radio set at their fifth store. Of course, their pursuit would have ended much earlier if they had visited a local swap meet, a K-Mart, or asked any of said laborers above where they had purchased their radio set. During my own research for Sounds of Belonging, twenty-seven of the thirty-three immigrant focus group participants interviewed indicated that a radio set was their first media purchase in the U.S.
Of course, such lucrative opportunities to woo radio listeners are not lost on corporate media. Latino listeners (whether they identify as Spanish-dominant or not) tune in to radio an average of three hours a week more than the “general” (white) U.S. radio listener, with an impressive 13.5 percent of all U.S. radio now broadcasting in Spanish. Univisión, a name long associated with Spanish-language television, now reigns as the empire of radio, owning the most Spanish-language radio stations in the United States.
Although tabulated figures showcase the popularity of left-leaning political broadcasts on Spanish-language commercial radio, Mari Castañeda and Monica de la Torre remind us of the significance and efficacy of community-based, Low Power FM radio for rural, Spanish-dominant Latino communities. Without the privilege of corporate sponsors such as McDonalds, or Kohls, small and fiercely independent, community-based bilingual and Spanish-language radio still thrives in farmlands across the U.S.
Sound, especially at high volume, daringly seeps and trespasses across public, racial boundaries. The policing of sound, according to Derek Vaillant, beginning in the nineteenth century were orchestrated civic attempts to eliminate unsightly and “noisy” cries from poor, ethnic immigrant street vendors peddling their goods. Another instance, during World War II, foreign language broadcasts were outlawed out of monolingual American fears that enemies were communicating via radio. City transits often post rules asking that passengers use audio/video equipment only with headphones. Public etiquette about appropriate levels of volume enforced through noise ordinances and ways of listening (privately) speak to larger issues about race, labor, and class. Not only do these public campaigns and transit rules privilege the dominant, western ear but it also, according to Jennifer Stoever, focuses on white sensory orientations of noise which inherently positions those most marginalized as the “noise makers.”
For generations, Chicana/o and Mexican listeners have gravitated to radio for far more than the musical sounds of homelands imagined or left behind. Raising the volume on Spanish-language radio sends neighbors a racialized sign of “Mexican-ness” often heard as unruly, “noisy,” and perhaps worse, unassimilated. High volume from the private spaces of homes and cars disrupts the quiet, public acceptance of ear buds while also providing sheer, public glee. An audible, unabashed reminder of other forms of “lo sucio” – high credit card debt, more than 2.2 children, vegetable gardens in front yards, too-much-cologne or Virgin de Guadalupe adornments – and the brown refusal to tone, much less, to turn it down.
*Inspired by my six year old’s attempts to grito along with “Volver, Volver.”
Featured Image: Inside Espacio 1839 in Boyle Heights, California, retail and performance space and home of RADIO SOMBRA, a 24/7 community-based Internet radio station, Espacio is located at 1839 E. 1st Street and is open Wed-Sun, 12-8 pm. Image by Oliver Wang for KCET Artbound
Dolores Inés Casillas is an associate professor in the Department of Chicana and Chicano Studies and a faculty affiliate of Film & Media Studies at the University of California, Santa Barbara. She writes and teaches courses on Latina/o sound practices, popular culture, and the politics of language. Her book, Sounds of Belonging: U.S. Spanish-language Radio and Public Advocacy, was published in Fall 2014 by New York University Press as part of their Critical Cultural Communication series.
“Sonic Brownface: Representations of Mexicanness in an Era of Discontent“–reina alejandra prado saldivar
“Chicana Radio Activists and the Sounds of Chicana Feminisms“–Monica De La Torre