Taters Gonna Tate. . .But Do Platforms Have to Platform?: Listening to the Manosphere
In March 2025, shortly after returning to the United States from Romania, where he and his brother Tristan had been held under house arrest for two years after being charged with human trafficking, rape, and forming a criminal group to sexually exploit women, the social media influencer and self-described misogynist Andrew Tate’s podcast, Pimping H**s Degree was removed from Spotify for violating that platform’s policies.
According to the technology media outlet 404 Media, which first reported the news, some Spotify employees had complained in an internal Slack channel about the availability of Tate’s shows on their platform. “Pretty vile that we’re hosting Andrew Tate’s content,” wrote one. “Happy Women’s History Month, everybody!” wrote another. A change.org petition to call on Spotify to remove harmful Andrew Tate content, meanwhile, received over 150,000 signatures.
When asked for comment by the U.K. Independent, a Spotify spokesperson clarified that they removed the content in question because it violated the company’s policies, not because of any internal employee discussion. These policies state, in part, that content hosted on the platform should not “promote violence, incite hatred, harass, bully, or engage in any other behavior that may place people at risk of serious physical harm or death.”
Still, there is a veritable fire hose of Tate content available on Spotify. A search for the name “Andrew Tate” on the platform yields upwards of 15 feeds (and a music account) associated with the pro kickboxer-turned-self-help guru, many of which seem to be updated on a sporadic basis or not at all. Apple Podcasts, meanwhile, features an equally wide spectrum of shows with titles like Tatecast, Tate Speech, Andrew Tate Motivation, and Tate Talk [Ed. Note: Normally there’d be links to this media–and the author has provided all of his sources, but we at SO! does not want to drive idle traffic to these sites or pingbacks to/from them. If you want to follow Andrew Salvati’s path, all these titles are readily findable with a quick cut-and-paste Google search.–JS]
With so many different feeds out there, wading into the Andrew Tate audio ecosystem can be a bewildering experience. There isn’t just one podcast; there’s a continuous unfolding of feeds populated by short clips of content pulled from other sources.
But this may be the point exactly.
As I learned from this article in the Guardian and these interviews with YouTuber and entrepreneur MrBeast (“MrBeast On Andrew Tate’s MARKETING” and “MrBeast Reveals Andrew Tate’s Strategy”), Tate achieved TikTok virality, in part, by encouraging fans to share clips of video podcast interviews – rather than the whole interview itself – on the platform.
“Now is the best time to do podcasts than ever before,” MrBeast said in one interview. “Now it’s like the clips are re-uploaded for months on months. It gets so many views outside of the actual podcast … I would call it the ‘Tate Model’ … Like I think if you’re an influencer, you should go on like a couple dozen podcasts. You should clip all the best parts and just put it on a folder and just give it to your fans. Like literally promote you for free.” Though it can be hard to tell exactly who uploaded a podcast to Spotify, it seems that something like this is happening on the platform – that fans of Tate are sharing their favorite clips of his interviews and monologues pulled from other sources.
In its “About” section, for instance, a Spotify feed called Andrew Tate Motivational Speech declares that “this is a mix of the most powerful motivational speeches I’ve found from Andrew Tate. He’s a 4 time [sic] kickboxing world champion and he’s been having a big impact on social media.” In another Spotify feed called Tate Therapy, posters are careful to note that they “do not represent Mr. Tate in any way. We simply love his message. So we put together some of his best speeches.”
Given that Spotify is increasingly a social media platform, rather than simply an audio streaming service–users can collaborate on playlists and see what their friends are listening to–it follows that this practice of clipping and sharing Tate content may potentially expand the influencer’s online footprint. It may also serve as insurance against the company’s attempts to remove content or completely deplatform Tate: surely Spotify can’t police all the feeds that it hosts
So, what is it that Andrew Tate is saying – and how is he saying it?
To get a sense of why he has been called the “King of Toxic Masculinity,” and a “divisive social media star,” I had a listen to several of the interviews and monologues posted to Andrew Tate Speech Daily on Apple Podcasts, which, of all of the Andrew Tate audio feeds, is the most consistently updated.
The first thing to take note of is his voice. It’s brisk and aggressive and carefully enunciated – it’s like he’s daring you to take issue with what he, an accomplished and eloquent man, is saying. Above all, listening to Tate feels like being spoken to like an inferior, because that is precisely what he preys on. His accent, moreover – now British, now American – is unique, lending itself to some unusual pronunciations that can be considered as a part of his system of authority and charm.
One of Tate’s main arguments about what ails men today – and it is clear from his mode of address that he assumes he is talking to men exclusively – is that they are trapped in a system of social and economic “slavery” that he unimaginatively calls “The Matrix” after the film series of the same name. Though he is somewhat vague in his descriptions, in the podcast episode “Andrew Tate on The Matrix,” he explains that power, as it actually exists in the world, is held by elites who rely on systems of representation (language, texts) to effect their will. These systems of representation, however, are prone to abuse because they are ultimately subject to human fallibility. Tangible assets, like wealth, he reasons, are susceptible to control by “The Matrix,” as they can be taken away arbitrarily by the redefinition of decisions and the printing/signing of documents. His example, though it is a little hard to follow, is that if someone says something that the government doesn’t like, a judge can simply order that their house be taken away. Instead, Tate argues that individuals can escape “The Matrix” by building intangible assets (here, he gives no examples), which cannot be taken away by elites and their bureaucracy. It is a difficult path, he cautions (and here, he sounds sympathetic), and one that not everyone has the discipline to endure.
Tate gets a little more specific in the episode “Andrew Tate on The Global Awakening. The Modern Slave System,” in which he asserts that elites are using the system of fiat currency – a term that cryptocurrency supporters like to use to disparage government-issued currencies – to keep individuals “enslaved.” In this modern version of enslavement, he explains, individuals are forced to work for currency, but, since fiat currency is subject to inflation and other forms of manipulation, only end up making the bare amount they need to survive. The result, he argues, is a system in which the rich get richer and the poor get poorer (of course this ignores the real possibility of shitcoin and other crypto manipulation schemes). It’s quite a populist message for a guy who is famous for his luxurious lifestyle. Still, his message here is consistent: with the proper amount of discipline, a willingness to speak truth to power, and faith in God (he converted to Islam in October 2023) will result in an awakening of consciousness that will finally end the stranglehold that elites have on power – will finally break “The Matrix.”
On the other hand, Tate deems women incapable of the discipline required to break out of “The Matrix” – he seems to think that they are too materialistic, too distractible, too enamored of the chains that elites use to bind individuals to the system to see beyond them (see “Andrew Tate on ‘Fun’”). In his view, women are better off at home bearing children or fulfilling male sexual desires. (In an apparent demonstration of male dominance, Tate’s “girlfriends” often appear in the background of his videos cleaning house).
For his part, Tate claims that his own legal troubles, and his own vilification in the press, are part of a coordinated campaign of persecution against him for exposing the way that the world really works (see, for example, “Andrew Tate: Survival, Power, and the System Exposed”). From this vantage, Tate seems to be acting as what the ancient Greeks called a parrhesiastes, someone who, as Michel Foucault writes, not only sees it as his duty to speak the truth, but takes a risk in doing so, since what he says is opposed by the majority. Indeed, often congratulating himself on his bravery in the face of “The Matrix,” Tate has suggested that his role as a truth teller might get him sent to jail (“Andrew Tate on the Common Man”), or worse (“Survival, Power, and the System Exposed.”) In such moments, he plays the martyr, adopting a quiet, yet defiant voice.
Aside from the aspirational lifestyle he purveys – the fast cars, the money, the women, the flashy clothes, the jets, the mansions, the cigars, and the six pack – it seems to me that this parrhesia is a key part of what makes Tate popular among men and boys (as of February 2025, he had over 10 million followers on X [formerly Twitter]). What he reveals to them, though it is often muddled, is the way in which elites maintain social control under advanced capitalism. It’s all rather Gramscian in the sense that it is concerned with the hegemony of a dominant class, though, ironically, Tate seems too much of a capitalist himself to engage in Marxian social critique. Instead of offering a politics of class solidarity, Tate merely rehearses familiar neoliberal scripts about pulling oneself up by the bootstraps (see “You Must Constantly Build Yourself”), getting disciplined, going to the gym, developing skills, and starting a business. For Tate, life is a competition, a war, though most men don’t realize it.
And I think this is the key to understanding Tate’s parrhesia – it’s not only that he is speaking truth to power in his criticism of “The Matrix”; he also sees himself as speaking an uncomfortable truth to his listeners, truths that they might not be ready to hear. As in the movie, The Matrix, he says in “Andrew Tate on the Global Awakening,” some minds are not ready to have the true nature of reality revealed to them. In his perorations, therefore, Tate often takes a sharp and combative tone, accusing his listeners of being guilty of complacency and complicity in the face of “The Matrix.”
“If I were to explain to you right here, right now, in a compendious and concise way, most of you wouldn’t understand,” he says in “Andrew Tate on The Matrix.” “And those of you who do understand will not be prepared to do the work it takes to then actually genuinely escape. But those of you who are truly unhappy inside of your hearts, those of you who understand there’s something more to life, there’s a different level of reality you’ve yet to experience … But if your mind is ready to be free, if you’re ready to truly understand how the world operates and become a person who is difficult to kill, hard to damage, and escape The Matrix truly, once and for all, then I am willing to teach you.”
For those persuaded by this line of thinking, or who are otherwise made to feel guilty about their complicity in “The Matrix,” Tate offers a special “Real World” course at $49 per month, which teaches students how they can leverage AI and e-commerce tools to earn their own money and finally be free.
And that’s really what it’s all about – all the social media influencing, all the clip sharing, all the obnoxious antics, and deliberately controversial statements – they are all calculated to raise his public profile (good or bad) so that he can sell the online courses that have made him and his brother Tristan fabulously wealthy.
It is for this reason that I don’t think that Spotify’s deplatforming of one of Tate’s shows will ultimately do anything meaningful to stem his popularity. If anything, the added controversy will likely confirm to his fans that he has been right all along – that the elites who are in control of “The Matrix” are so threatened by the truth that he tells about the world and about women that they will first deplatform him and then send him to jail.
No, we will only rid ourselves of Tate when he becomes irrelevant. This may happen if he ends up going to prison in Romania or in the UK (where he also faces charges of rape and human trafficking). But even then, there are many vying to take his place.
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Featured Image: Close-up and remixed image of Andrew Tate’s mouth and arm, Image by Heute, CC BY 4.0
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Andrew J. Salvati is an adjunct professor in the Media and Communications program at Drew University, where he teaches courses on podcasting and television studies. His research interests include media and cultural memory, television history, and mediated masculinity. He is the co-founder and occasional co-host of Inside the Box: The TV History Podcast, and Drew Archives in 10.
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This post also benefitted from the review of Spring 2025 Sounding Out! interns Sean Broder and Alex Calovi. Thank you!
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to follow an invisible creek: in search of a decolonial soundwalk praxis
i begin with an acknowledgement of the myriad of organizers, scholars, artists, and teachers that have shaped and continue to shape the way that i think and write. Édouard Glissant, Christina Sharpe, Lucille Clifton, Saidiya Hartman, Fred Moten, Sylvia Wynter, Katherine McKittrick, Dionne Brand, June Jordan, and Audre Lorde. it is through their profound reflections on questions of Blackness, place, belonging, earth, and love, that i have found meaning in and context for what follows.
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in the context of the rapid rise of big tech in san francisco, california, the perspective of land as perpetually exploitable is ever-present. tech-sponsored development projects are always framed by the city as being motivated by care and consideration for residents, and sometimes as being motivated by environmentalism. in reality, the displacement and destruction that results from projects like these falls primarily on poor people of color, and their homes, gardens, businesses, community spaces, and schools. similarly, large-scale development projects more often than not have devastating impacts on the land – whether it’s the land that’s being built over or the sacrifice zone elsewhere. perhaps the electric cars of san francisco are thought to represent clean energy and a healthy modern city, but the manufacturing of these cars is predicated upon extensive mining and exploitative and extractive labor outside far outside the city’s borders. and these cars drive over flattened creeks and sand dunes turned to asphalt—through gentrified neighborhoods on stolen land of the Ramaytush Ohlone, people who are still alive and fighting for sovereignty on their traditional territory, and who remain stewards of the land.
these disparities are present in the sounds of the bay area. sound, quite literally, does not exist in a vacuum. the presence of sound thus implies the presence of something outside of that sound; in every sound we hear, there is also information about the context that surrounds it. and the sounds that we do hear say something about the value of the sounds that we don’t. however, i want to argue for a soundwalking praxis that does not settle for the sounds that most easily reach the ear, as in the freeway noise or the planes passing above or the white people on the street, but that reaches beyond to listen for the negative sonic space that is always present and creating itself in the spaces between what we perceive as audible. in my understanding, this is a practice of giving life to that which capitalism/white supremacy/colonialism renders dead, a practice of centering the life that is otherwise stepped on, forgotten, discarded, silenced. listening for the ecologies of the dispossessed. for proof of life, insisting. this is a decolonial soundwalk praxis.
Allie Martin describes “decolonial soundwalk praxis” as a way of listening that disrupts and disturbs dominant western understandings of sound and space, in “Hearing Change in the Chocolate City: Soundwalking as Black Feminist Method” (2019). to me, it also involves cultivating an embodied practice of centering that life which dominant pedagogies deem less than, exploitable, and extractable. in the specific geographies of the bay area, it has meant that my primary orientation while soundwalking has been to listen for the creek that runs through the land—even when the water runs dry, even when all we can see is an intersection.
the creeks i followed were mostly routed underground, culverted to run under parking lots, freeways, shopping malls, grocery stores, and other urban sites of development. the prioritizing of urban development/renewal/gentrification in the bay area over tending to the ecologies of its creeks points to the place that the land is seen to hold in so-called modern society: as a resource available to exploit as desired, as is convenient for the logistics of capitalist expansion and development. to listen in such a way, for the creek and for other forms of life forced underground and to the margins, requires methods perhaps alternative to the traditional soundwalk. we must renegotiate the categories of sound that are implied in western colonial pedagogies. we must reevaluate what constitutes a “creek sound” or a “nature sound” in the first place.
to listen for the creek when it is covered by concrete necessitates that we reach beyond thinking of a creek as something which exists in and of itself, in isolation.
∼∼∼might the sound of a creek be more than just trickling water falling through rocks? can it not be heard still in the place where it meets the ocean?∼∼∼
∼∼∼or in the rustling of the trees who drink from the same groundwater?∼∼∼
.
∼∼∼couldn’t a creek be heard in a voice that speaks of it, as in a prayer, or a promise, or a song?∼∼∼
.
if we understand space as relational, as Nigel Thrift offers in “Space: The Fundamental Stuff of Human Geography” (96), then perhaps we can reach an imagining of a creek as finding its life everywhere where water is sacred, running freely through the bodies of those that know it is there.
acknowledging the body as the point of contact between the self and the environment is an important part of a decolonial soundwalk praxis. “place is involved with embodiment” Thrift says (103), and in fact, when we truly acknowledge the body, the very boundary between the body and the environment begins to dissipate, because the body itself is constantly a part of place-making processes. if sound is a dimension through which we can understand place, then, similarly, listening for the life insisting in a place is not separate from listening for the people who are in relationship with it.
in my soundwalks, i leaned into the fact that i was experiencing every place principally through my body, and as i became more comfortable recording, i gave myself more permission to allow my experience to be subjective. what i realized is that my subjectivity, my specific presence to my body’s relationship with the places i was in, was an important orientation to be able to embody a decolonial soundwalk praxis – to be able to hear the sounds that otherwise may have been neglected.
∼∼∼while walking along lobos creek trail, for example, i noticed, growing out of the sand, plants that were familiar to me, that i had relationships with. the house finches were chirping, and my footsteps were clear∼∼∼
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∼∼∼but the plants i recognized were not – could not be – audible to me until i spoke their names and touched their seed pods.∼∼∼
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∼∼∼i pulled a few pods off a branch and holding them near the microphone i cracked them open, letting the seeds fall into my hands. i listened to the pods split down the middle and drop the seeds, and in their snapping i heard how much tension they were holding.∼∼∼
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i felt how much strain it must be to make and carry all those seeds, how much release it must be to crack open and spill out of yourself, and i was grateful to bear witness. i held the seeds in my hand and some time later, i gave them to the creek. in allowing myself the trust to follow my body’s intuitive relationship with the given place, i found sounds that i otherwise would not have heard. ultimately, i found a depth of connection to and intimacy with a place that before listening to in this way, i was a stranger to.
the work of giving attention to the sounds that go unheard is necessarily an embodied exercise. it demands relationship and it demands entanglement. it demands crawling inside a mossy culvert to hear the creek talk.
curious to hear how the creek sounded differently in the tunnel, i went off the trail at piedmont park to climb inside the section where the culvert begins. with the dripping, there was a nuance to its rhythm distinct from its sounds outside of the tunnel. i was able to hear, but only by coming inside and joining the creek. we sat there together, in the dark, for a while.
it also meant sawing down a 20-foot-tall agave in order to save the seeds after the 30-something-year-old plant finally bloomed—with bright yellow flowers on branches shaped like coral—and then began to dry out and lean precariously. to keep the other plants safe, and to release some pressure from the agave, we cut its stalk and from it saved its branches, seed pods, and seeds. the pods are now hanging around the garden at the Land of Disturbance and Defiance as art.
i am principally interested in sound because i am interested in love, and when i imagine a decolonial soundwalk praxis, intimacy is surely at the center. this perspective offers a way of learning place from the position of a being who is co-creating it – not as a scientist but as a steward. a decolonial soundwalk praxis complicates traditional soundwalking’s aversion to the body. we cannot exist separate from the sonic space around us anymore than we can exist separately from the ecologies woven into our lives. to touch is to alter, and so the work here is to lean into the inevitability of connection, the impossibility of objectivity. a decolonial soundwalk praxis rejects the extraction of sound as data, pushing us instead to open our bodies/hearts/minds to receive the sounds of a place as the place is receiving us. how might we use sound to remove ourselves from the perspective of the observer? and what kind of responsibility to place does this open up? if we are a part of the places we are in and listening to, then surely we owe them reciprocity, love, conversation, patience; we must listen as we would a relative, a lover, or a friend.
i chose to record my final soundwalk at the garden on walnut and virginia street in berkeley, california, because it is a place that i know well and love dearly and i hoped to center that. the north side of the garden runs alongside strawberry creek.
rather than imposing a plan/route through the garden upon arriving, i allowed my relationship with the land to guide my movement through it. in my final mix, i layered pieces from this soundwalk together with selected excerpts from a meeting i attended with two fellow members of A.G.A.V.E., or Aspiring Gardeners Affirming Vibrant Ecologies (also Aspiring Gardeners Against Violent Extraction).in which we were trying to synthesize a manifesto using notes from previous conversations, itself a process of collective and layered creation. i chose to include portions of our conversation centered around ideas of relationship and care grounded in land, and i chose sounds from the walk that i feel hold in them intimacy and history:
∼∼∼the crows, who we feed every day and who plant seeds for us∼∼∼
∼∼∼the lock, which only those who know the land can open∼∼∼
∼∼∼and the marigolds, which we grow every year and which we harvest for offerings∼∼∼
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these sounds are proof of relationship. small sounds that are easy enough to forget to hear, but that are important to remember – and so i try, as i would for an invisible creek.
if a decolonial soundwalk praxis is anything, it is that love is listening, and so, my promise to invisible creeks (and all quiet[ed] sounds) everywhere is to lean a little closer,
and feel your whisper on my neck,
and to listen well,
and to take notes,
and to remember,
and to conspire.
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Featured Image: “California Pepper Tree” by Flickr user baird, CC BY-SA 2.0
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ameia camielle smith (they/she) is an aspiring gardener, dancer, and writer based in the san francisco bay area (Ohlone land). they are of mixed Afro-Indian ancestry and are greatly shaped by the seeds/shells/lives that exist at the intersection of these diasporas. ameia’s work is anchored in cultural ecologies and Black feminist geographies, and they are most inspired by stories of survival and collaboration between people and plants.
ameia received their B.A in geography from the university of california berkeley in may 2024. they are currently traveling through the southern united states where they are exploring maroon swamp geographies, tracing the steps of Zora Neale Hurston, and listening to the swampy cicada sounds of their childhood in north-central florida.
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REWIND! . . .If you liked this post, you may also dig:
Flâneuse>La caminanta–Amanda Gutierrez
Unsettling the World Soundscape Project: Soundscapes of Canada and the Politics of Self-Recognition–Mitchell Akiyama
Soundwalking on the Edges: Sound, Safety and Privilege in São Paulo, Brazil—Paola Cossermelli Messina
El Caracol: A Stroll through Space and Time in Mexico City–Anthony Rasmussen
Sonic Connections: Listening for Indigenous Landscapes in Kent Mackenzie’s The Exiles–Laura Sachiko Fugikawa
EPISODE 53: H. Cecilia Suhr’s “From Ancient Soul to Ether”
EPISODE 47: Finding the Lost Sounds of Kaibah–Marcella Ernest
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